subject: Top Twitter Mistakes Guaranteed to Kill Your Campaign [print this page] Top Twitter Mistakes Guaranteed to Kill Your Campaign
Avoiding the Most Frequently Made Mistakes with Twitter Marketing
Using Twitter as a promotional tool can be very enjoyable but you want to be careful not to make major mistakes. We'll talk about those kinds of mistakes in this article.
Some marketers neglect to post their photos to their profiles, which does not do their marketing campaigns any good. Adding an actual photo of yourself to your profile is a step that makes you appear more trustworthy to other users. Photos also help you to brand yourself so that you start to be recognized by other Twitter users. There's no reason not to do it, as it can only benefit you. Don't add a random picture of your product or your company logo because here you're aiming at creating a personalized relationship. Twitter users are tired of all the spam, so you should go out of your way to be up front and ethical. If you can just show people on Twitter that you are trustworthy, you've accomplished a good part of your mission. So don't ignore this simple tip because it will invariably affect the kind of response you get.
If you want to get better results for your marketing techniques a good way is to try to blend in on Twitter (which is pretty easy to do). Do not make the mistake of using bad language in an attempt to blend in. Try to only use good words and language so that your followers will think of you fondly. Newer IMers tend to ignore this rule and then wonder why their reputations are in trouble. Being informal in your posts is not wrong, but getting downright vulgar is not recommended. Being impersonal can be very good but so is being professional; it is important to find a balance between the two. You could lose the followers you have and slow down new additions. A good rule of thumb is to be polite, decent, direct and friendly to the people who follow you. How you present yourself to the people who follow you in your target audience is quite important and matters a great deal because that is what will determine how many sales and how much money you make. Last but absolutely not in the least: this easy gesture does a lot to help build your trust level among your followers.
An easy Twitter tip for marketers is to be social--it really is as easy as that. The Twitter community is completely made up of people who want to have conversations, learn things from each other and get new ideas about things. When you act more socially you are helping to build Twitter into more of what it wants to be: a common ground on which people can communicate and learn from each other.
One important reason to do this is that it makes you look more trustworthy to the people who follow you. There is nothing more rewarding than getting involved in your niche market and sending out your offers to them in a friendly manner.
All in all, these are very simple mistakes that lots of people make on Twitter but if you try to avoid them in your marketing efforts, you'll have a lot more success.
