subject: Is Your Real Estate Sign Truly Bringing You Business? [print this page] It kind of confuses me when I think about how many times the effectiveness of real estate yard signs is neglected by realtors. Even though you have countless advertising opportunities at your disposal, old-fashioned yard signs will likely persevere as the best prospect generator you'll ever use.
This is why you are encouraged to take advantage of the phenomenal productivity of an intelligently positioned real estate sign. Similarly, you're going to need to use RE signs that can greatly enhance visibility, while inviting potential leads nearby to pay attention to what it is you're offering! In order to realize this goal, you're going to need a sign that reflects your own unique personality.
You're going to need something that is eye-catching and aesthetically pleasing. In other words, the whole "less is more" mentality goes right out the window in this case. Turn your sign into a virtual assistant. It should answer people's questions, capture their attention, excite them, and make them want to take action.
Don't get too creative, though. An attention grabbing "FOR SALE" at the top of the sign, and a large photo of yourself along the side will still be your best bet. Next to those two essentials, you will want a feature sheet holder on your sign, constantly full of literature about both the property itself, as well as your agency and contact information.
The impact that feature sheet holders on your sign can have on your business is immense. House hunters absolutely love them. Maybe it's a totally psychological effect. Maybe it has the same effect on home shoppers that free samples have on grocery shoppers. No matter the cause for a dramatic increase in effectiveness, a bold, highly noticeable "FREE... TAKE ONE!" message on a box gets people to take action, plain and simple.
To be a mega success in the real estate business, you'll want to earn yourself a never-ending supply of fresh leads. To accomplish this, you very well may need to attack it from every single angle, and that's absolutely fine. Get them asking questions. Get them to take action, if only grabbing a free piece of literature. Be fun, but be professional. Using a sign full of color, information, calls to action, and "free stuff" can help you achieve the perfect balance of these two things.
In all likelihood, this sign will be the very 1st exposure to you as a real estate professional. This presents you with an amazing opportunity to leave a fantastic impression on your prospective client before they ever even meet you face to face. If your sign goes the extra mile to capture the prospect's interest, you are far more likely to retain this customer, even if they decide to continue shopping for other properties!
I urge you not to forget the incredible value of utilizing attention grabbing, informational, and image enhancing real estate signs to truly optimize your success. Your leads are out there. You just need to let them know that you're their guy (or gal).
