subject: Olympic mascot opportunities guess: small cute big market driven [print this page] Olympic mascot opportunities guess: small cute big market driven
High-profile 2008 Beijing Olympic Games What will the mascot? Monkey King is active or cute pandas? Elegant red-crowned crane is the Tibetan antelope, or astute? Or the Chinese dragon ... ... or combination of previous speculation of the mascot? Ha ha Or do not guess it! 8 pm tonight because of the Beijing 2008 Summer Olympic Games countdown into 1000 days of this moment, the Beijing Olympic Games mascots will be unveiled to meet you. Olympic mascot not only bring blessing, good fortune, at the same time, since it is a birth, the Olympics have become the most profitable commodity. Moreover, the birth of cute mascot will lead the development of many industries.
Mascot trademarks, domain names were registered by fear
After the birth of the Olympic mascots, the Network Domain names and trademarks, images will not be subject to public business of cybersquatting? Beijing Olympic law Services Department official said the Beijing Olympic mascot Intellectual property rights Has been triple protection.
Beijing Olympic Organizing Committee, Head of Legal Affairs, said the Beijing Olympic mascots has been in the world, most of the countries and regions were Trademark registration And copyright registration, also chosen as part of a unique and people love the mascot for patent registration. Second, the mascot before the release of the Organizing Committee and all sponsors, licensed producers sign a confidentiality Contract And confidential letter. Third, the Beijing Organizing Committee for Trade and Industry Ministry of Legal Affairs, Customs , Urban management and other units are kept in close contact, but also on the society event of a fake mascot developed contingency plans.
It is understood that, as early as 2002, one of the Athens Olympic Games mascot "Fivos" name had to be legally registered, and now it has transferred ownership of a company in Hong Kong. However, the State Administration for Industry and Deputy Director of Trademark Office integrated the land He said that even if the legal registration of the trademark can not say that the rights of a registered person is stable, due to the Monopoly And if the grounds of the Athens Olympic Organizing Committee for priority action, the trademark is likely to be canceled.
Beijing Olympic mascot's name announced after today, will attract many eyeballs. Despite the cute Olympic mascot has taken a series of protective measures, but because of its concern, smart businesses will not miss the huge potential Business opportunities They will do anything, and the mascot "beak."
"Little cute" will lead fashion trends
Cute little animal model has always been a fashion much like one of young people, young people look at Moon Avenue backpack to know. Once the Olympic mascots unveiled, these carefully designed "small cute" young people are likely to quickly become a favorite fashion people and numerous pets.
That time, the Olympic mascot toys of various sizes appear in the streets of Beijing the whole country. We will Shopping The window, the car to see the Olympic mascots are adorable style, will also Clothing And in Office Saw their shadows. These lovely animals might be lucky trigger a new round of "fashion trend" it.
Great opportunity to promote the employment of small mascot
Head of Beijing Olympic marketing, said in an interview, starting tomorrow, more than 50 million pieces of licensed Olympic Mascot series products, licensed merchandise at retail stores across the country? Point? Sell . Beijing consumers can work Mansion shops, department stores and 17 franchise stores and other retail products? Point? Buy licensed Olympic goods. At the same time, authorized by the Beijing Olympic Organizing Committee, the State Post Bureau will issue tomorrow, the first set of Beijing Olympic Games commemorative stamps?? Emblem and mascot of stamps.
Beijing Olympic marketing Lai Ming, vice minister, said recently, mascot toys is this the biggest launch of licensed merchandise highlights. The main categories of licensed mascot products are toys, clothing Apparel , Luggage , Stationery And precious metals Medal , Badges six categories, nearly 300 kinds of commodities. To facilitate the consumers to buy licensed mascot products, Beijing Organizing Committee plans approved in the existing opening of 28 licensed merchandise retail stores based on the temporary increase in sales of more than 160 points, network covering the whole country nearly 30 provinces, autonomous regions and municipalities, the provincial capital city, cities with independent planning and other key consumer city. Meanwhile, the Beijing Olympic Organizing Committee to the interim store point of sale have a unified image of the request and issue temporary marketing authorization certificate, authorized the sale of a period of 3 months.
According to previous Olympic Games experience, 70% to 80% of Olympic licensed merchandise sales are held in the Olympic Games that year and completed the previous year. Beijing Olympic marketing director Yuan Bin said: "In the second half of 2007 or 2008, we will absorb a large number of individual businesses to Operate Olympic licensed merchandise. "According to reports, the self-employed pay only the market Marketing Fees, Join Fee and deposit can be entered Retailers Ranks.
