subject: Benefits of Gold Coast Business Websites [print this page] Benefits of Gold Coast Business Websites Benefits of Gold Coast Business Websites
What are the benefits of having an internet presence with Gold Coast Business Websites?
There is a reluctance by a lot of business owners to invest in their business by having a website created specifically for their business and then having that website ranked on the front page of the major Search Engines.
The reason there is such a reluctance is because of a lack of knowledge. Business owners do not understand that the internet is now the most powerful marketing and advertising platform in the world.
Here are some benefits of having Gold Coast Business Websites:
1. Unique custom designed websites specific for your business. Websites are designed to be functional not flashy. Your website doesn't need a lot of flash images and revolving graphics that don't actually create new customers and leads for your business. Your website needs to be designed from the customers perspective for the highest conversion rates to be made.
2. Affordable. A workable plan can be created for you with whatever budget you set. Obviously, you need to be realistic in considering the best investment for your business. Consider asking the Yellow Pages for a Full Page Ad at the front of your industry section and you only wanted to pay them $100 for the year. What do you think their response will be. So be realistic and set realistic budgets. Slash all your ongoing marketing and advertising costs that you have been spending on traditional offline strategies.
3. Direct Marketing. You will be targeting your advertising and marketing to those thousands of people who are already looking for your product and service. The opportunity to quickly increase your customers and sales putting more money in your pocket. There are hundreds if not thousands of people every single month looking for your product and service. Imagine being put directly in front of them so that you are one of the first options they get to choose from.
Immediate access to Local, Regional, State, National and International consumers who are looking for your product and service. The geographic distribution and target market are unmatched in any traditional advertising strategy.
4. Tracking all marketing. You will be able to track and measure all your marketing to give you an accurate return on investment. If you can't track your results or non-performance of your website, then you are not taking full advantage of all the opportunity available to you. Track, Measure and tweak until you have the optimal returns from your website, then you know you have the right content on your webpage.
5. Immediate changes to Website content at no or minimal cost. Imagine having a Yellow Pages Ad that you are stuck with for the whole year. You can't change that ad if it isn't performing for you. With your Gold Coast Business Websites you can change the content almost immediately at a minimal cost, or do it yourself at no cost. Test all your ad copy versions until you settle on the best performing one for your business.
6. Return On Investment. Here is an example small and medium business owners fail to understand. For the purposes of this example, let's say your website had 500 visitors per month, and that is fairly conservative. Of those visitors you created a 10% conversion in to a customer, that is an extra 50 customers per month. What if each of those customers brought you $100 each. You have just made an extra $5000 in to your business for that month. Multiply that by 12 and you have just slipped an extra $60,000 in to your business. Not a bad return for your minimal outlay.
Now the important thing to remember is that your visitors would normally increase each month. That means your business has the potential to increase exponentially. And it will grow month after month after month. Of course there will be costs to keep your website in the Prime position to receive the best results. That is an investment in your business and you should be prepared to make that investment.
These are just a few of the benefits of having your business online right now. If you are on the Gold Coast in Australia getting online has never been easier and more cost effective than it is right now.
Your decision to stay offline could be at the peril of your business. Remember, if you aren't online, your competitor will be. Either beat them on the same playing field or be prepared to be left behind.
Take action now and get yourself the best Gold Coast Business Websites.
