subject: Why should you test and track your bonus give aways? [print this page] Why should you test and track your bonus give aways?
You should test and track your bonus give aways to improve your web site response rate. It is that plain and simple. Sure your website visitors should appreciate any bonus offer you give them for free, but on the internet today, there are so many available for them, you need to be sure your bonus offer is something they really want.
How do you know what they really want? You test and track your bonuses to see which ones your visitors are taking action on downloading and which ones they are not downloading. Once you have tested and tracked the results, you will know what your visitors desire versus guessing.
Let me explain in more detail. If you own a blog about article marketing, would your visitors be more interested in bonus give aways about properly writing articles, how and where to submit articles, seo benefits from article marketing etc.
There are many options for your freebie content in this niche, right? How do you know what they are more interested in learning about?
Sure, your visitors might like all those topics, but I would be willing to bet one of those topics is more of what they were looking for than the others. Narrowing down the field to more specifics can tell you a lot about your visitors.
What if you were to test and track the results on offering all those topics? The results end up showing that ninety percent of the visitors who downloaded your offers all chose your "properly writing articles" freebie. WHOA that is saying a lot, listen to what they are telling you!
Now you know more detailed facts about what your visitors expect when they come to your site. You can offer them more posts on your blog covering "properly writing articles" information. You can make few different freebies about "properly writing articles" and now ninety percent of your visitors should download all your free offers!
What does this mean to you and your site? Your visitors will be happier, look at you as more of an authority in your. You can now sell them things they really want, because they told you what they specifically want, no more guessing, this is big!
Begin to test and track all your bonus give aways to increase your response rate, you will be amazed with the results.
