subject: This Mobile Marketing- {is It Really Worth It|what's It All About Anyway? [print this page] This Mobile Marketing- {is It Really Worth It|what's It All About Anyway?
This mobile marketing- {is it really worth it|what's it all about anyway? I am getting a huge amount of emails regarding this new marketing platform called mobile marketing. Hopefully this post will answer all the questions. The emails that I'm receiving are the following types: 1. Offers to buy mobile "stuff." 2. Questions from clients asking me if I'm going to go mobile. 3. Questions from customers asking if they should invest in mobile "stuff." Am I going to get involved in mobile marketing? And why not, right? Why should I not get involved in the newest most exciting marketing platform since possibly the invention of the computer? Here are just a few reasons to chew on. 74% of American adults (ages 18 and older) use the internet -- a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet. 60% of American adults use broadband connections at home - a drop that is within the margin of error from 63% in April 2009. 55% of American adults connect to the internet wirelessly, either through a WiFi or WiMax connection via their laptops or through their handheld device like a smart phone. This figure did not change in a statistically significant way during 2009.* 70% of computer Internet users use instant messaging on a regular basis.
Massive income can be generated without ease and beat the already high competition on the computer. Trends aligning with cell phones allow the leveraging of mobile phone by promoting products and services to users with the key difference being that you can reach prospects wherever you want to as long as they have a mobile phone. Not only does this opens an entire new world of possibilities for cash flow it opens the flood gates to a whole host of new and unique products. Should you go mobile?
Of course you should besides making goodmoney there are a few more good reasons. Here are some more. 1. Your customers and prospects likely own and use mobile devices. 2. Mobile data usage keeps rising. 3. Mobile Internet usage is taking off. 4. Smartphone penetration is increasing. 5. Smartphone competition is expanding the audience that can access rich content. Mobile ad network AdMob noted U.S. ad impression on Google's Android operation system reached 46% of the total in March (2010) compared to 38% for the iPhone operation system, marking the first time Android surpassed the iPhone. 6. Mobile marketing by its very nature is designed to be the most integrated marketing medium the world has even known. 7. The success of Apple's iPad and iPhone and other anticipated products will further consolidate media consumption on mobile devices. 8. Mobile marketing is more than just a single marketing channel where video, search and social media intersect making it inclusive in most marketing campaigns.
