subject: Chen Hailin: they have no wrinkles to be a female president - direct marketing, cosmetics, Oriflame - hairdressing industry [print this page] Chen Hailin: they have no wrinkles to be a female president - direct marketing, cosmetics, Oriflame - hairdressing industry
As Europe's largest direct selling cosmetics company, Oriflame, but apparently slow start in China in Amway, Avon. So, the European direct sales giant will be brought to where the woman in Guangzhou? Last week, Chen Hailin the pragmatic use of the Cantonese meanders to reporters, and to share bits and pieces of his career.
Chen Hailin: they have no wrinkles to be a female president
Itinerant life experiences Started his hotel Chen Hailin interview Guangzhou Garden Hotel in the lobby. Coincidentally, Chen Hailin's first job is at the Garden Hotel, she said she was in the garden lobby of the hotel was very friendly.
1986, the Chen Hailin graduated from Guangzhou University of Chinese literature, also received from White Swan, China Hotel, Garden Hotel in the offer. "To the hotel, my idea is very simple, first my English is not abandoned, and the second is my desk have a separate phone. Because I lived in the Chinese laborers, was cycling to work Garden Hotel recently, we chose it . "With the superior appearance and excellent knowledge, she successfully passed the interview. Personnel Management at the Garden Hotel employs more than 2,400 files, which is Chenhai Lin's first job. A year later, she had never left home without hesitation to the Sheraton Hotel in Guilin, secretary general manager. The three years of hotel work to Chen Hailin feel tired, unwilling plain she finally chose to leave the hotel industry.
Three fates got tied to the American Enterprise After leaving the Sheraton
, Chen Hailin entered the U.S. long-established direct sales companies Avon, Avon became the first executives in the Mainland. Chen Hailin first position is an executive secretary, she was trying to do sales, starting from the lowest position, beauty consultants, delivery, training for staff. "I learned from one-to sell products." Chenhai Lin said that she did not accept direct the beginning of this new concept at the time for new industries, also consider themselves not suitable for sale, but later the performance was quite good .
With excellent business ability, Chen Hailin become Avon Guangzhou Branch Manager. Return to remember that an experience, Chen Hailin, said Avon has demonstrated to her direct sales industry for a better world, and learned a lot from the sale of which actual combat skills, and direct from the industry she formed a deep bond.
Avon for her if provided a good learning opportunity, another U.S. consumer goods giant Sara Lee Group's presence in China is good for her career to provide a higher platform, from marketing to achieve comprehensive change management. The world's largest consumer products company Sara Lee Group on the end of 1994 American landing in China, hoping to establish from scratch a new direct selling company. 26-year-old Chen Hailin as Sally in China, opened six branches: 2 months on average to open a branch in the city, she is responsible for all the work involved, and in that year to meet the company set sales targets, the company business model . During that time the most important in life to become Chen Hailin, a most memorable experience.
And just start when healthy, in April 1998 the Government has heard the "indiscriminate" ban. Changes in policy, Sally decided to exit the Chinese market. Later NUSKIN (as new) bought into the Chinese market, Chen Hailin where Sally I used to sell goods company. "At the time, such as new entrants to China needs to have three conditions: 10 million U.S. dollars of investment, a factory, there are 10 million sales team. Before the two have achieved, but only a third did not, so the acquisition of our company." Thus, Chen Hailin become NUSKIN vice president of sales in China.
In like new, Chen Hailin work to 2004. She said it was clever, in Avon, Sally, just as the new working hours are 5 years. Because every time wholeheartedly pay, work hard, so that different stages of harvesting a valuable asset.
Oriflame: a new platform to build business
2004, Europe's largest direct selling company Oriflame ready to enter the Chinese market, the company founder and executive search company by Hallym brother found Chen Hailin. Hanlin Brothers believe that, with knowledge, experience, character, Chen Hailin are the best candidates. So why choose Jiaruourui Lin Chen Hailin it?
Chen Hailin, said there are too many reasons to choose her threw Oriflame. First, from the Chinese Hanlin Brothers trust. After the interview, Chen Hailin asked the Hanlin Brothers, "Do you trust the Chinese people?" After all, local people can play the Chinese foreign enterprises in Greater China president of direct sales, this is the first in the industry. Imperial Brothers was fully answered in the affirmative, "We trust the Chinese people, more trust in Chen Hailin."
Second, she discovered that Europe is more suited to their culture. She said that the U.S. company's culture is clearly more aggressive, compared to a more profound cultural foundation of Europe is more moderate and more respectful of the people more equal. She said she really dreamed of the ideal of direct selling enterprises to each other as sisters and brothers, as brothers, so choose Oriflame.
As Europe's largest direct selling company Oriflame Bian Li, Avon late Chinese market, but Chen Hailin stressed that "each is a peer but not competitors, but also similar to themselves and their individuality Oriflame are sound aggressive not rashly set goals, not to blindly comparisons. " Even worldwide, the company only, and its ratio to ensure that every day grow. Because of this, in 2006 global sales growth of 20%, this result is very remarkable in the industry. In any case, Oriflame has just started in China face many obstacles and difficulties remain. This, Chen Hailin face is calm, the "Next few years, playing safe, I believe that road will be grown larger in width." Oriflame
as executive director of China after Chen Hailian have settled in Shanghai. In fact, the Cantonese have always been more sentimentally attached to the local culture, why she is willing to go out? Chen Hailin, she is like this sentence, "Do not be afraid of youth, old age will not regret it!" As long as she feels should be brave to Chuang, the opportunity will be followed.
Experience Direct election is the key to join
Chenhai Lin said that direct marketing is a sunrise industry of China. If you want to get into this industry, the company the right choice is important! If you want to select the enterprises must choose integrity and strength, have a legitimate license to the new company will have more room to grow; Another key factor is the direct participation of the right attitude is very important! Currently there is a direct selling enterprises are
