subject: How To Upgrade Your MLM Prospects To Buying Customers [print this page] How To Upgrade Your MLM Prospects To Buying Customers
Getting prospects for your network marketing business is a skill worth learning. On the other hand, another vital technique that you need to learn and master is how to turn your prospects into buying customers. This is very important because from a business perspective, prospects and leads are useless, unless you find a way to generate income from them. If you have been spending money just to acquire leads and prospects, learning how to upgrade them to paying customers and members is a must.
But how do you do this? First, you need to build and trust and rapport with your prospects. You achieve this by building familiarity and a feeling of relationship with your leads. If you're an online marketer, you can use a variety of online tools such as blogs, videos, and autoresponders to develop constant communication with your list of prospects. Don't worry if this sounds complicated at first. Once you try it, it becomes easier.
The next thing you should do after developing familiarity and a feeling of relationship with your list, is to involve them with some kind of low-priced sale. It could be a simple sample of your product, a front-end information package, an ebook, or a simple home delivered booklet. The purpose of the low-priced sale is to help your prospects get used to making transactions with you. If they trust you once with a small transaction, it would be easier for them to trust you with a bigger sale or transaction later.
