subject: WISGAT? Another Marketing Tool [print this page] WISGAT? Another Marketing Tool WISGAT? Another Marketing Tool
In my last blog I introduced the acronym WIIFM or What's In It For Me? Sometimes I find WISGAT (pronounced wiz gat) works faster to drive me to the benefits of my product or service. WISGAT is the acronym for What's So Great About That? This is an "in your face" question you can use to challenge yourself.
When I make a statement I immediately ask myself WISGAT or What's So Great About That? I am putting myself in the readers place challenging why the statement I made is important to them. Be tough on yourself and answer the question. Continue the process until you have articulated 10 powerful benefits of you, your product, or your service to your potential client.
In a marketing class I taught yesterday, I used a new, bright yellow, tennis ball as the product. Here are a few of the answers we came up with. What's so great about that?
Well, it rolls, bounces, and is easy to see.
What's so great about that?
When you swing my tennis racket you will be able to hit the ball more easily since you can see it better.
What's so great about that?
Better visibility of the ball will improve your tennis game.
What's so great about that?
Others will want to play tennis with you because you are clearly an expert with the ball.
What's so great about that?
While you play tennis with new people you will make new friends.
Yes, make new friends by simply playing with this awesome round, yellow, tennis ball!
It doesn't matter whether you use WIIFM or WISGAT, the goal is the same. Provide your prospects with the benefits of your products and services and see your close rate increase significantly!
