subject: Development of the UK direct selling industry and major research practices (Table) - the UK, the direct selling industry, research - the toy industry [print this page] Development of the UK direct selling industry and major research practices (Table) - the UK, the direct selling industry, research - the toy industry
Abstract: British Government attaches importance to the development of the direct selling industry. UK wide range of direct marketing products. In addition to the UK distributors should comply with commercial sales and consumer protection laws and regulations, there is a corresponding direct selling regulations and industry guidance to the industry within the organization.
Direct (directselling) is a personal marketing by direct marketers to achieve the retail end, through distributors and consumers face to face contact was order, usually sent directly to the consumer home goods. Direct and non-store sales the biggest difference is that direct face to face access to orders, non-store sales are usually through the Internet, media and other media, and access orders. In the UK, direct sales with department stores, supermarkets parallel Retailing.
Direct product range and similar department stores, including personal and household goods, furniture and white goods, etc., but the direct product does not include fresh food. View from the historical evolution of many new products enter the market through direct sales channels, currently on the market to sell vacuum cleaners, washing machines, plastic lunch boxes, double glazed windows, skin care products are through direct sales channels such as first to market.
A UK Government attaches importance to the development of the direct selling industry. Early May 1999, British Prime Minister Tony Blair of Britain was established in 1965 the Direct Selling Association (DirectSelling Association, DSA) show that the General Assembly on the development of the position to support the direct selling industry. He said the British Government recognized the economic prosperity of the direct selling industry on the important role of the United Kingdom. Direct selling to women to combine family and work offers great potential opportunities, and therefore the UK economy and a positive impact on the labor market.
British Direct Marketing Association's 2005 industry survey, in 2004 the UK direct selling industry sales (including VAT) to 2,355,900,000, for the past 10 years, double the sales of Association member companies account for more than 70% 109 distributor sales accounted for sales of the industry's 90%. UK direct selling industry in 2004 generated a total of 133 million document direct sales, direct sales amounted to 17.65 pounds each on average; the UK distributor total of 590,000, of which 95.1% of the distributor for the part-time business methods.
Set up in 1959, the British cosmetics company Avon (Avon CosmeticsLtd.) Is the UK's largest distributor, with 160,000 direct sales representatives (Avon lady, AvonLady) serves nearly 800 million customers, Avon products will be updated every three weeks Manual by the direct representative of display to the customer.
Rich British direct product categories. 2004, British Telecom and its equipment direct sales amounted to more than 700 million pounds, accounting for nearly 1 / 3; cosmetics, fragrances, skincare, jewelry and other personal items amounted to 651.1 million pounds direct sales, accounting for 27.6%. In the direct way, face to face sales accounted for the principal, the amount of face to face direct sales accounted for 91% of all direct sales. Specific statistics are shown in Table 1-3.
Two The British did not single direct (directselling) specific legislation, but the multi-direct (network marketing, pyramidselling, multi-levelmarketing) had specific legislation. But apart from the usual sales subject to regulations, the United Kingdom should apply to both the direct selling industry consumer protection provisions and a value-added tax rules.
First, the direct right to cancel orders. Britain developed the "1997 Consumer Protection (Cancellation of contracts of non-business premises) regulations." The regulation applies to any value of 35 or more types of passive plea deal (unsolicitedtransaction), customers should be given a detailed description of the information, and may cancel the order within 7 days, return all the money. But the distributor, if the British Direct Marketing Association's consumer business operations guide (see below), then the customer no matter how much the value of orders, or whether active or passive pleaded pleading type of transaction type of transaction, can enjoy the 14-day right of return.
Second, multi-layer direct provision. If multi-level direct marketing distributor, it shall comply with "Business Plan Act of 1996" and "Regulations of 1997 business plan." June 2005, the British Trade and Industry therefore issued a "guidance for Trade and Industry Business Plan," which detailed guidance on these two regulations. The so-called business plan (TradingSchemes) is on the various forms of multi-title direct official. Multi-Direct UK regulations, the signing of the contract in the first seven days after the new entrants in the investment limit of 200 to help prevent new entrants into too deep on the Multi Direct.
Within 14 days after the signing of the contract, the new entrants to exit the multi-direct sales, distributors provide not return anything damaged by the distributors to bear the cost of return generated (the contract should specify what the refund in the United Kingdom address), to cancel any scheduled service, and can be returned all the money.
Sign the contract 14 days later, entrants in the multi-distributor written notice at any time after 14 (the contract shall specify the termination of the contract statement of mailing address) can terminate the contract, remove the related obligations. Over the next 90 days, were returned out of any goods but pay the relevant expenses, and get refund. If the multi-distributor to terminate the contract, the bear returns generated by associated costs. However, multi-distributor to retain a right, that out of those who can not engage with the multi-storey commercial activities competing distributors, such as the formation of or participation in other similar multi-layer direct.
Trade and Industry guidance on regulatory requirements only minimum standards, multi-distributor can provide more favorable contract terms to ensure that the rights and obligations of both parties.
Third, value-added tax rules. British traditional retail area, registered retail businesses or individuals pay VAT. But the British directive on direct marketing of value-added tax paid on behalf of independent distributors of non-registered representative of retail sales generated by direct marketing value-added tax.
In addition to specific geographic areas outside (such as the Isle of Man, etc.), the United Kingdom distributor (the company or individual) do not have a permit to engage in direct sales. However, if the distributor suddenly Tel British households, or delivery of goods to receive payment, you need to be recognized by the local police station.
Three DTI affiliated independent executive body?? Office of Fair Trading (the Office ofFair Trading, OFT) is responsible for the daily supervision of the direct selling industry. British Direct Marketing Association is responsible for direct selling of self-management and self-discipline.
1985 Direct Selling Association of the UK Office of Fair Trading to the United Kingdom to the British Direct Marketing Association, "Consumer Business Operations Guide" (theDSA Consumer Code ofPractice), the British fair pay
