subject: Siemens Quiet Electrolux Brand Line Up Domestic Prices - Siemens Electrolux, Prices - Hc Network [print this page] Second and third line of the brand of washing machine is still doing markdowns
The washing machine market to price rise rumors finally confirmed.
15 this month, prices of Siemens notice a piece of paper to send home appliance stores. As the unbearable cost burden, Siemens announced in January to raise prices across the board washing machine drum, or 2? 3%. Siemens in the prices of its main competitors, Electrolux behavior is "copied" the look. According to report, washing machine drum full range of Electrolux products are also in January were up, adjustment of 3% -5%.
However, the prices of foreign washing machine brand is not to be optimistic about the industry, the industry is also a washing machine Whirlpool is an international giant, China has been the implementation of low-cost strategy, it firmly holds its own market share.
Quietly made up the brand line
Although the prices
two brands, but yet the formation of industry-wide impact.
Reporter was informed that the leading brand of domestic enterprises are quietly floating the price of washing machines, although the store terminal, domestic enterprises second and third line of the brand of washing machine also, as always, doing markdowns.
Previously, Haier washing machine drum, general manager of Du Guanglin although in an interview that in 2005, Haier washing machine drum will not price increases, will be mainly through the development of high value-added products to ease the cost pressures. Meanwhile, with stainless steel, cold plate, plastic parts suppliers and other large strategic supplier relationships to ensure the lowest cost of procurement.
Suning Appliance
marketing center in Guangzhou told reporters yesterday, Zhou Jun, Haier washing machine has been secretly prices, he said that the recent domestic and foreign brands of washing machine product line prices significantly, with an average increase of 5% -10%, washing machine prices will be a long-term behavior.
Industry analysts believe that the industry in 2004 washing machine are in tremendous pressure to spend. This year, the brand led the joint venture, the follow-owned enterprises are expected to do follow-up, but should focus on high-end brands, such as Panasonic, Whirlpool, etc.. Moreover, with the "up" corporations have no way to EADS were mixed, mainly through increased market price for new ways to achieve the purpose of price hikes in disguise.
Cost up heavy pressure
"Global raw material prices are rising, cost pressures have been unbearable, and many factories are at a loss, not to mention profits, prices are compelling way." Washing machine head of a foreign brand, told reporters this way.
In fact, compared with the consumers choice easier, washing machine manufacturers in the decision on price adjustment is no doubt very seriously. In the context of raw material prices continue, it is necessary to maintain its profits at the same time to ensure price stability, for most manufacturers, it is indeed a dilemma of choice.
Data showed that household electrical appliance enterprises in October 2004 of the purchase price compared with the same period in 2003, up 70% of steel, plastic materials rose 73.9%, copper in January this year has also risen by 1,600 yuan per ton . For the washing machine industry, cost pressures increased significantly compared with the previous. Moreover, global market view, steel, copper and other basic raw materials rose more than the domestic market. Joint-venture brands, because a large number of imported raw materials, cost pressure is more severe than domestic manufacturers.
For the plant concerned, prices never a good thing, the market impact will be very obvious. However, the industry believes that the high-end brand of high-value single items, consumer prices are not sensitive to up 100? 200 will not affect too much. However, if the low-end brand prices, it may lose some market share.
