subject: Online Advertising and Marketing [print this page] Online Advertising and Marketing Online Advertising and Marketing
Online Advertising has carved a niche for itself in the Internet marketplace permanently. What began as an explorative journey into using the Internet as a means to promote products and services to an online audience has turned into the one of the most viable methods of helping all kinds of businesses generate an amazing return on investment (ROI).
Not only is this method advertising powerful as it uses the powerful medium of the Internet to spread the word, but also the transparency and the potential that is seen in this mode of technology lies unparalleled. A good website is one that offers to its online clientele a well-defined array of clearly listed products and services.
Online advertising gives a website owner the power to draw visitors to the website, convert them into returning visitors and maybe even permanent customers. This is one method of advertising that is solely driven by the quality of the website, the kind of content found on it that engages the readers to stay on longer rather than persuade them and has images that blend in beautifully with the overall theme of the website.
The best part is though they exists basic rules to clearly differentiate a good website from a bad one, the realm of online advertising is all about creativity and effective pitching. The look and feel of the website can be changed dramatically using a few basic HTML and XML scripts and integrating the two factors of user navigation with relevant dynamic content.
