subject: Gome Home Appliances Section Of The Summer To Upgrade The Whole Category Promotions Grand - States [print this page] Last week, the country's 54 U.SLast week, the country's 54 U.S. stores jointly co-hosted the "2007 Summer appliances Festival", creating an unprecedented none other activities during the first half, massive promotional efforts, none other unprecedented rate, the capital has been recognized by consumers. This week, the National US-Summer Festival promotion ex-gratia upgrade appliances, continue to increase input, dedicated to the summer capital of consumer appliances feast.
Gome Home Appliances Summer FestivalGrand total category sales
Last week, China denounced the United States
2 billion yuan to build the country heavily in the summer home appliances section of the United States made a great start, but many consumers have indicated that promotion was too short, the time required to extend the activities. This week, the state preferential promotions section of the U.S. summer Jiadian upgrade, will be very competitively priced air-conditioning, refrigerator, color TV, cell phones, digital, computer, small appliances such as the 10,000 kinds of commodities, all put to its 54 stores, the electronics makers in a more full support, the United Nations event in the United States to build a summer home appliances. Promotional activities in the country the United States developed a detailed set offer programs and return to different categories is increased, the intensity of special offers straight down; gift will continue to intensify efforts to buy gifts, luxury Water Toys, boutique coffee maker, luxury sorting box, small washing machines, electric pressure cooker, memory cards, electronic disinfection cabinets, LCD TV, a different amount of shopping to enjoy different levels of Gifts, part of the popular high end model appropriate gift. GOME refrigerator, color TV, digital, mobile, 3C and other categories also launched big promotion.
Beijing Gome through centralized purchasing, underwriting, and other custom marketing strategy, focus on the brand purchased more than 70% of the popular models, and bought a large number of competitive models as a special beauty and national manufacturers for the exclusive use of machine type, these machines will account for underwriting 60% of the overall procurement, greatly lowered the price of capital appliances.
Sell air conditioning to the States United States
More offers more choices As soaring temperatures, the National United States Air price cut for emergency release notification, air conditioning buying spree off the capital, rose sharply on sales copy number increased to 300% or more. This week, Beijing Gome ex-gratia to upgrade air-conditioning sales, millions of discounted air temperature drop gate. A large number of underwriting air, special air-conditioning, best-selling model, the number of special air conditioning for the exclusive use of the same period last year increased by 300% or so. And with ventilation, dust and other functions of the health of bactericidal conditioning, energy saving air-conditioning, and the United States and laboratory testing by the country's "gold air conditioning" will be the focus of GOME kingpin. To this end, Beijing Gome release "Zhan Gaowen an Order", a comprehensive air conditioning price cut, the country an overall decline in U.S. prices of 2-3 into the air.
In services, the National US-100, paragraph 8-hour delivery gold air conditioning installed in place. States United States the full commissioning of the logistics center of the 1000 pre-reserve delivery vehicles and 8,000 installers, to ensure timely product delivery and installation in place, for "gold air conditioning" to 8 hours of "out Jisong the installation" project. States United States Customer Service for all brands of popular goods and the "gold air conditioning" free gift "in 2007 air conditioning new standards of service VIP Platinum Card", including: one year free home cleaning air conditioning 2; two years free of charge transfer machine or fully fluorine once; Free home design; free drilling and other appointments.
