subject: Zhongshan Ogilvy Warning: Do Not Follow The Trend Of Rapid Electric Water Heater Industry - Electric [print this page] Recently, Zhongshan Ogilvy electrical through some of the media for rapid
Water Heater
Blindness and confusion in the industry warned: quick power
Water heater
Industry should not follow suit!
According to the statistics, urban families was 72.3% water heater has not reached saturation. The latest survey shows that 45.8% of urban families that want to purchase a water heater in the next three years, based on China's current total of about 150 million urban family status, the survey data, the actual current annual demand water heater at 25 million units so, the average annual minimum requirements remain at 15 million units over the next three years reflecting urban water heater market in China has a larger market space.
Water heater market sales volume: water heater market capacity in China in 2006 to 13 million units, sales reached 11.16 billion yuan, sales and sales respectively over the year grew 19.96 percent and 33.68 percent; 2007, total sales have up to 17 million units, of which water heater sales topped 9.5 million units, compared with 726 million units in 2006 increased nearly 200 million units, up more than 30% growth rate.
As electric water heater industry segments Product? Fast electric water heaters: According to incomplete statistics, to 2007, fast electric water heater industry, over 300 (at home) brand and corporate involvement, for the 2006 six-fold, with the Fast forward to the rapid development of electric water heater market, China
Home Appliances
Industry typically follow the trend of the phenomenon in 2006 has concentrated on
Cooker
Industry, and now turned to fast electric water heater industry began to be staged, and doing all crazy. Gathering place in the Chinese home appliance, in particular the Pearl River Delta, in the fast electric water heater this "attractive" market in front of hundreds of home appliances enterprises can be spared has been difficult to find tracks, its fanaticism and even overshadowed the appliance
Electric pressure cooker
Trend!
Ogilvy & Mather, according to market researchers, Zhongshan Analysis: There are two types of crazy entrants manufacturers:
1, a lift and an extension of the home appliance product factory: in 2004 the total national sales quickly electric water heater less than 10 million units in 2005 to 30 million units in 2006 more than 600,000 units in 2007 reached 100 million units, electric water heater in the amount of absolute although low, may be its ease of use, security and energy efficiency unparalleled competitive advantages such as the present, with more than 30% of the profits of manufacturers made for household appliances China has a new attractive cake, many manufacturers have joined the kitchen, even many hardware and
Fitting
Industry manufacturers are blending in.; Not only that, not sparing even the appliance giant: 2005 Siemens has been declared a fast high-profile electric water heater industry in 2006 has quietly beautiful hand-dyed Meanwhile, Vantage also stealing a march, early in 2007, Shenzhen joint Chong is also a high-profile entry, July 2007, Haier the first official launch of fast electric water heater ...
2, such as excessive competition from the appliance industry changing products manufacturers; 05,06 fierce competition in the appliance industry in the country out of about 200 companies, half of which directly or indirectly, into the fast electric water heater industry.
And market researchers, Zhongshan Ogilvy fast electric water heater industry analysis, company screening, and even that: see, as the booming fast electric water heater industry, behind the surface of prosperity, it is the fast electric water heater market to fish in more than 300 companies in the real R & D has a certain level of independence and intellectual property, proprietary, and only focus on the rapid development of electric water heater industry, actually not more than eight companies, most (including some home appliance giants) taken is OEM, spare parts production and assembly in the form of sales!
Fast electric water heater market is really so large? Fast electric water heater industry has matured yet? Fast electric water heater industry to the real situation in the end? Difficulties mentioned above, the number of enterprises to maintain a cool head and a responsible approach to the development and maintenance of the entire industry?
Now people due to the high-power products, safety and awareness of power consumption in these two areas there are still large errors,
