subject: Newsletter Secrets to Get More Clients For Your Business [print this page] Newsletter Secrets to Get More Clients For Your Business
The Internet has no doubt made it easier for people to start their own small business and many have taken the plunge, but if you ask them what exactly are their real assets, not many will be able to give you a satisfactory reply.
I get the same confused replies such as "it's my user-friendly website", "it's probably the cost-effective goods and services that I offer" etc. when I ask my clients about their real business strengths. What they fail to realize is that even though these are quite important, the real strength lies in the ability to create a vast clientele, comprising of people who are willing to hear from them on a regular basis. And, this is exactly the reason why they need to opt for newsletters.
You can use your newsletter for
Promoting your expertise: By including useful tips and suggestions in your newsletters on a regular basis, you can instill the thought among readers that you are an expert in your domain and know exactly what you are talking about.
Promoting your products and services: By including brief details about the products and services you are offering and the links to your website, you can successfully market your wares, without making it look like a desperate selling effort that often puts off potential customers.
Getting insights into your target market: By including interesting survey forms in your newsletters, you can gather valuable information about your target market, based on which you can then make available the most appropriate products and services on your website.
Testing new product launches: By offering free samples or discounts to newsletter subscribers who might show their willingness to participate in reviewing your new product or service, you can get valuable information about the real market potential of the new product or service. Based, on the feed backs, you can then decide whether or not to launch the new product or service in the open market.
There is virtually no end to the number of ways you can use your newsletters simply because it all depends on your creativity and imagination. For best results however, just make sure that your newsletters are professionally designed and do not look like cheap marketing pamphlets.
