subject: New Trends In Consumer Demand Caused A Qualitative Change Heating Market Channels - Individual [print this page] 2007 9 months, the heating market, the emergence of new trends, the most cause for concern is the Ariston brand stores in Wuhan, Changsha, Nanjing, Hangzhou, Changzhou, Ningbo and other cities are coming on stream, at the end of a nationwide will build more than 30 brand stores. If this is as a car or IT companies, may have been commonplace, but as a global leader in heating and hot water manufacturers, their strategies should be discussed, careful analysis of consumer demand can say that this is caused by changes in the heating market channels.
Heating market need Specification
Recent years, the trend towards individual heating already. With the change in attitudes, heating, and many large and medium cities, buyers from the economic, environmental and comfort, so consider a separate household heating have strong demand, so wall-hung boilers heating products such as its energy saving, environmental protection , comfort and other advantages have been recognized as one of the most popular heating methods.
However, in the current market there is heating immature, non-standardized, and many other issues. With the involvement of many businesses, the phenomenon of apparent heating market quite a mixed bag, quality varies greatly, low-cost competition, and after-sales service does not impact the market place and other issues, serious damage to legitimate rights and interests of consumers. The heating system and very complex, demanding professional, consumers in the choice of heating products often feel confused, they need a professional, standardized, and can provide total system solutions, service providers, to meet the consumers for heating needs, while protecting the interests of consumers.
For the current market conditions and consumer demand, Ariston brand stores should the situation and health, consumer demand, not only rich product line to choose from, more specially trained team of full service, will sincere, perfect and satisfactory service to the consumers into content, providing more convenience to consumers, more professional, more reliable service. This is not just a one-stop service to facilitate services to consumers, eliminating the need for consumers to select a heating system in a variety of troubles, to meet all the needs of consumers about the heating, but also for the legitimate consumer protection rights, consumer buying guide consumer confidence, regulate markets around the heating play a positive role in promoting.
Solution is a new trend in marketing
Ariston brand stores strategy is to market high-profile launch of the new concept, to provide heating and hot water systems consulting, site survey, design, installation and after-sales professional one-stop service to meet consumer demand for all oriented solutions to marketing new ideas. The so-called marketing is an enterprise solutions based on customer needs and the actual situation, tailored to customers an integrated solution, it is really the consumer's point of view, according to the needs of consumers with personalized, integrated of solutions. Behind every consumer behavior are in solving customer problems, customer needs in the heating market is not some kind of product, but the overall plan to solve heating problems and recommendations.
Current heating market, many manufacturers are still seeking quantitative, that is, dealer development, and Ariston head start they began to pursue a qualitative change in the product homogeneity, promotions homogeneous market competition, simply by increasing the number of dealers to expand market share already outdated practice, but must form a differentiated services in competitive spent great efforts, for the present chaotic heating industry, consumer complaints can the phenomenon, Ariston launch brand stores The core is the solution for marketing, respected consumer confidence to understand that all consumer demand, do have greater leadership. The solution is the emergence of marketing model, reveals to us necessary to give full consideration to the current market environment and the heating demand of consumer behavior changes, and suggest means and methods to meet them, Ariston brand stores strategy that is so.
Improve service into a competitive magic
Work in the service, many companies invest, lack of professional technical service team and perfect after-sales service system, it is difficult to guarantee the user a long-term reliability.
