subject: On-line Clothing Transaction Is Esteemed [print this page] "Today, Who can say he did not bought clothes online? Work space, Taobao stroll, seeing appropriate to order, not only relax and do not delay shopping. Like my boyfriend this summer and is in line to buy a lot of clothes , not only stylish, convenient, eliminating the shopping time, the key is cheap. I was online a boyfriend just bought two Han endorsement of any off Eslite T shirt. "recruitment website in a well-known work Miss Song to said that many young friends around like her like to buy clothing online.
China Southwest University of Finance and Director of the Center payment system, the information economy of China Electronic Commerce Association Committee and deputy director Professor Zhang Kuanhai to the "China Joint Business Daily" reporters, e-commerce development in full swing in recent years, Internet sales in China, all of the current consumption of The most rapid development, which more and more people interested in buying clothing online, in 2009, Taobao is the first women's sales, with sales of 260 billion yuan.
In clothing sales in its stores and online sales for many years Taobao Liu Feifei told the "China Joint Business News" reporter, online sales of clothing are generally divided into three categories: First, brand stores, such as Adidas, Younger, plain, and other famous brands, the price is relatively high, but lower than the store offers a lot, but the store in order to avoid the impact of seasonal styles are generally not sold on the web; Second, online retail, selling a variety of common clothing, kind to women-based, price is very cheap, but in general these clothes do not have much brand awareness; Third, there is no physical store brand clothing, although cheap, but gradually form their own visibility, such as where the customer Eslite, PPG, etc. and rely on Internet sales channels play a new day.
Relevant research report shows that in 2009 China clothing online shopping market reached 30.87 billion yuan deal size, an increase of 81.5%; expected to exceed 800 billion in 2012. Online shopping in the garment trade which constitutes, B2C growth rate is obvious. Apparel B2C transactions in 2009 amounted to 2.4 billion, up 99.8% year on year growth. Apparel B2C next 3 years will continue to maintain high growth in 2012 expected to exceed 18.0 billion deal size.
