subject: Water heater market: competition to promote the diversification of the industry reshuffle - water heater market - Hardware Industry [print this page] Water heater market: competition to promote the diversification of the industry reshuffle - water heater market - Hardware Industry
Although placid water heater market in 2008, but many in the industry believe that the water heater products in consumer demand ever-increasing trend, in 2009 water heater market has diversified to promote competition in the industry reshuffle, the characteristics of the war in the high-end products will also be apparent temperature.
Consumer psychology: seeking to enhance bath
In the public relations firm working LU heaters have recently been more information on the Internet. He intend to buy a new home to replace the water heater has spent 4 years old. "Taiwan has much to complain that the problem at home, that is, that now features new products on the market more and more fashionable, so want to change a better." "This concept is universal, consumer demand for the water heater is now not only limited to security, ease of use of the basic needs, personalized, personalized bath needs are becoming increasingly prominent. "Haier water heater market leader in China said.
Water heater according to a 2007 survey, the user generally considered safe, the price on the purchase of the first element, but with the safety of water heaters are generally raised, the purchase of psychology toward a higher stage of upgrade. A 2008 in Beijing, Guangzhou and Shanghai to conduct the survey found that consumers buy high-end electric water heater element is changed, the product of experience into the comfort of the focus, the price factor "step aside."
Sensitive manufacturers have captured the change. Haier has announced that the 2009 brand strategy perspective, the core from the previously stressed to do "trusted" to meet the household water heater turn create demand for more personalized image of the new appliances. This means that Haier water heater strategy from playing the "security card" began to play the "personality card" changes. Haier's move will bring their own, and how the impact and effects of industry, are causing a lot of attention from people outside the industry.
Industry hot spots: from pure competition, price wars diversified
In the pursuit of improving the consumer psychologically, while bathing, water heater industry is changing, multiple factors are driving the industry's focus on the shift toward the high end.
Industry analysts believe that the domestic water heater market performance in recent years, the following characteristics. The first is the market in 12 stores, the water heater brands showed the trend towards concentration. To Beijing Gome February 2 to February 8 to see water heater sales charts, models into the top 10 selling brands, MACRO accounted for 4 seats, Haier, 3 seats, Smith, and 2 seats, 1 million and XI.
The same time, competition among water heater manufacturers from simple price war gradually transition to include technology, brands and services, including such factors as the diversity of competition, which raise the industry reshuffle, the results will be gradually revealed.
In addition, energy shortages, rising environmental awareness among the residents of today, R & D energy-saving products is the development of the water heater industry focus. In the process, technology innovation has become the most fundamental solution.
Along with the steady economic development and rising consumer purchasing power, high-end products will become a secondary market opportunity for development. Share in the high-end products account for the trend in recent years showed faster growth. In urban households, the product appearance, performance and other requirements have increased, and this demand is still being accelerated.
Industry that is in the trend, improve water heater products, and in particular, take the high route, which will become the future business strategy for some time the focus of the domestic water heater.
Directions: technological innovation is still the threshold
China Household Electrical Appliances Association, Xu Dongsheng, Deputy Secretary-General believes that the current size of China's leading home appliance industry, but brands are not doing enough. To establish a strong brand characteristics, to achieve a premium brand, we must increase the product technology content and increase awareness of innovation.
