subject: National Day This Year, Not Price Competition Staged Air Conditioning Subsidies For Giant Hot - Oaks [print this page] Gold 9 silver 10's golden rule, staged in the Chinese market 10 years ago, still blitz, and enduring.
Reporter noted that entered in September after a year, major home appliances enterprises started backstage contest, especially around the end-line market to snatch even more intense, often every inch of this Chamber. Intense competition in both directions in the air conditioning market, with
Oaks The United States, and air-conditioning giant Haier are represented, but also around the 11 golden weeks in advance of market competition, launched a new round of layout and contest.
New Air Force Big Fat Beauty released in early September Inverter air conditioner New and Oaks are starting up "challenge to a degree, healthy six degrees" Healthy Energy Health Design Competition,
Glanz The release of "10 dZi surprise" strategy, said a proactive stance to snatch the market. In addition, Haier,
Changhong Other brands one after another.
And air conditioning company in previous years have released in time for the National Day before a new round of marketing strategies, expand the product price Competition different. This year, due to inventory pressure less season
Sell Favorable factors such as the promotion of good, air-conditioning company placed the focus of new releases and supporting promotional strategies.
Oaks Air Conditioning responsible person said that from September, we will focus on health and the development trend of energy saving products, energy-saving Design Competition launched health, get more people involved to challenge a degree of energy saving technology innovation years. At the same time, but also provide consumers with a feeling Oaks 6 degrees the strength of the health system.
Reporter noted that in Oaks behind this activity is the company using its technical innovation, a comprehensive national health promoting technology upgrading and updating of air conditioning. Oaks is to break the previous simple situation of ineffective health technologies for the consumer to create a full 6 degrees multidimensional health security system, to achieve self-cleaning air-conditioning, operation, ventilation, quiet, intelligent and other functions in one , change from passive health Independent Intelligent Health.
It is understood that, starting in 2008, air-conditioning of health R & D and feature set, it has been
Matsushita , Toshiba, Sharp and other Japanese air-conditioning giant focus of the study, and in the Japanese market launch of a wide range of new health technologies.
The United States re-introduced in the frequency field of a variety of new frequency, the energy saving standpoint is also based on the health and comfort. Similarly, companies such as Haier products in the new year will also be located in the healthy development of energy-saving direction. This shows, then cover a variety of health and energy saving features in one of the new products will be the focus of market competition.
Price to upgrade the value of war
And air conditioning companies high-profile release of new products, market launch of the new year
Marketing Different directions and strategies, each of the gold for the 11 weeks of terminal market promotion strategy, but in silence fast start. In this regard, a number of air-conditioning company executives admitted that they must wait quietly grab market layout, ingeniously fast, this is not bicker but go fight the battle.
Reporter learned from the Oaks Air Headquarters, to further strengthen the company's advantageous position during the first army, from this year will continue to promote effective and practical marketing strategy, through the early multi-point distribution, and ultimately the system development effort. National Day this year, the competition for the market, combined with the current trade situation, Oaks will be fully launched the "heavy subsidies Ji, 6" large-scale end-promotion, the total investment amount of resources as much as 60 million yuan.
It is understood that air during the National Day to buy Oaks, will get "energy-saving farmer" policy, "TM" policy support, enterprises can also enjoy the subsidies, the amount of up to 100 -1,000 per month. Meanwhile, new home for the wedding to buy several sets of air-conditioning, there is a maximum 1,000 yuan, a new wedding gold concessions. As the old air conditioning Oaks users, as long as 5 years of purchase with proof, in the end the market can be re-discount off the lowest six.
