subject: The Rear Cover: A Newsletter's Greatest Real Estate [print this page] The Rear Cover: A Newsletter's Greatest Real Estate
Even though the rear cover of a newsletter is the mailing panel, it can also be so much extra. Given that it will be the very first thing you consumers see, it is imperative to fill the area with information to get your reader's attention. By immediately grabbing your customer's attention, you will ensure that they peruse the whole thing. This is done by offering you a wide range of free newsletter templates that can be customized to your business need.
Given that nearly all newsletters are self-mailers, they are designed to contain the mail panel on one side of the fold and your prime real estate on the other. The back cover fold is referred to as the key real estate because it is the very first thing your shoppers will see, so it is vital to make the best first impression that you possibly can.
As an illustration of how to use your rear page efficiently, consider this usage by a HVAC supplier. The proprietor sought to launch a new product- a whole house generator- to augment his earnings. An article was written discussing the benefits of investing in such a generator and included a photograph of the machine. The commentary was positioned on the back page and within days of mailing the newsletter, the owner had received roughly 20 calls regarding the product. Since each generator sells for about $6,000, the proprietor earned a substantial sum of money by sharing his new product with his clientele.
The rear cover is not simply for marketing reasons. Plenty of organizations use the back page of their newsletter to make personal connections with their subscribers. Through this, they establish themselves as a business that cares. These personal reports are frequently written in the first person and speak directly to the reader. This personal link will be noticed by your consumers and they will definitely read the whole newsletter.
For more assistance visit free newsletter templates .
