subject: "chaos City" 2005: Apocalypse Taiyuan Appliance Stores - Home Appliances, Stores, Channel [print this page] Introduction:This is a star giving birth to the age.
Now people are buying electrical appliances
Taiyuan, I am afraid few people would think of Tokyo, Ruifeng these names, is like a few years people might forget Lan Hua, 51 rivers, or the same Yanxing.
Lan Chinese electrical appliances from the collapse of last year, 51 rivers of changing products, then past the closed Yanxing Taiyuan appliances dominant closure, it is difficult to imagine what will happen tomorrow's market story. In the past 2005, the local appliance store has disappeared half, it was said that this was inevitable - with GOME, Suning from several hundred million in sales compared to many of our local enterprises is weak. But look at China as a whole circulation, even in the highest concentration of consumer electronics retail area, Shandong triple, Shanghai Yongle like counter-examples still are many.
Poor are changed, change to solution. In this business model continuously updates the "chaos City", we have some home appliance stores Taiyuan traversed the road modifications captured photo, alerted the choice of control points are still wandering the Merchants are.
Lan Hua: a "grass station empire" of tragedy
1990, at the Beijing before doing 4 years GOME Electrical retail, suddenly cut off the agent, offered to the factory direct purchase. Huang Guangyu did not think that that is the small revolution, so he and his country have the opportunity to rewrite the United States was China's home appliance industry history.
3 years later in 1993. Temple area at the Taiyuan opened small shops within 39-41, a wholesale computer learning machine set up a small trading company, which is later Taiyuan famed Lan Hua. Although it was once the United States and the State as a "home appliance empire," but the fact that this is more of a "grass station empire."
Marketing Wizards Speaking of Lan Hua
, we must mention its owner Wang Zhibin.
On Wang Zhibin, the evaluation of the industry with its world of difference, it was almost to him as a idol, but he was planning to shift to a madman. But with his friend's words: "At least now, he still is rare in Taiyuan field, can play such a dazzling integrated marketing people."
1994 onwards, Lan Hua Group's predecessor - began Lan Hua Industrial sales agent "pyramid" computer learning machine, and began running a variety of media advertising of Taiyuan, Taiyuan, while the first offer "free computer training" .
1995 moved to the liberation of South Road 16, sales agent "Yuxing" computer learning machine and the popularity of PCs, on the whole society "free computer training", to 1998 a total of 8 free training computer personnel thousand people, and donors to establish a "youth education in Shanxi Province, Lan Hua Foundation."
1996 agent "Yuxing" learning machine, while agency celebrity handwriting notebook computers, more extensive variety of media into the province, was tried as a "Shangwutong" marketing model of China's "top three."
Lan Hua was successful, Wang Zhibin in large part to benefit from the unique individual market analysis, and bold design of integrated marketing.
Taiyuan, a veteran IT circles this is still fresh in my memory, he said: "We had thought that Wang Zhibin would lose, according to the prevailing market conditions, a computer learning machine takes more than 1000 yuan, not to mention the 386 million computers total monthly income of less than 1000 yuan How can ordinary people bear the family from? At that time, people who do this line of mostly large-scale public relations agencies and enterprises, poor selling. "
As many as one agent, the development of more and Lan Wang Zhibin downline agents is the only way out of China.
