subject: SOCIAL MEDIA MADNESS!!! [print this page] SOCIAL MEDIA MADNESS!!! SOCIAL MEDIA MADNESS!!!
One day we were all up to our normal routines & out of no where it seems a tidal wave hit our world & it is still moving with more force than ever! This tidal wave was SOCIAL MEDIA & to date people are running from it but the truth of the matter is that it is not going anywhere it is only going to get stronger! What is Social Media?Social media aremedia forsocial interaction, using highly accessible and scalablepublishing techniques. Social media usesweb-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations ofWeb 2.0, which allows the creation and exchange ofuser-generated content."[1]Businesses also refer to social media asconsumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.(Wikipedia)
Social Media is the game changer of the century, every business, college, fast food chain & the like is using this powerful tool.People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such asnewspapers,television, andfilm. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information.
Some people in this social media madness still don't understand the power of what is really happening, I mean let's really take a serious look at the fact that because of this powerful platform we are able to talk people around the globe 24 hours a day 365 days a year & in most cases it is FREE! Some people have found family members, old classmates,co workers etc.
Now a days companies are even hiring what they call SOCIAL MEDIA MANAGERS & the only task they have is to market on these explosive platforms.
One of these social media platforms as been noted that if it was a country it would be the 3rd largest country in the world, Yes you read right Facebook started off as a college social platform & now is the most used social network on the planet!
We have to understand that all are the same but they aren't created equal!
Social media can take many different forms, includingInternet forums,weblogs,social blogs,microblogging,wikis,podcasts, photographs or pictures,video, rating andsocial bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, andvirtual communities. Technologies include:blogs, picture-sharing,vlogs, wall-postings,email,instant messaging, music-sharing,crowdsourcing, andvoice over IP, to name a few. Many of these social media services can be integrated viasocial network aggregation platforms.(Wikipedia)
Social Media is a must in this global economy because of the power to reach the masses by the droves!
Social media measurement:Attensity,Statsit,Sysomos,Vocus
Ok I think you get the picture, but if not you need too! The SOCIAL MEDIA TREND IS THE METHOD TO OUR MADNESS!
We can now make the best of our efforts & enjoy ourselves at the same time!
There are various statistics that account for social media usage and effectiveness for individuals worldwide. Some of the most recent statistics are as follows:
Social networking now accounts for 22% of all time spent online in the US.
A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.
Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.
Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.
Australia has some of the highest social media usage statistics in the world. In terms of Facebook use Australia ranks highest with almost 9 hours per month from over 9 million users.
I hope this article is resourceful & helpful & WELCOME TO SOCIAL MEDIA MADNESS!
