subject: The Impact Of Domestic Refrigerators, Washing Companies Opt For High-end Market - Hisense [print this page] This year's high-end This year's high-end
Refrigerator
Market, Haier, Midea,
Hisense
Refrigerator manufacturers such as the total capture, showing clearly the salient features of speed.
The PRC, market research
data: As of September, with on the open, multi-door, three to represent the high-end refrigerators
Sell
Accounting for 28% market share is expected to break 30% this year.
Similarly, in the end
Washing machine
Area, Haier, Midea also started strong impact on foreign brands, the intention to break over the years dominated by foreign brands situation.
Fridge: up by 3 percent of domestic high-end
HC of the terminal retail data, as of October 15, 2009, the domestic to the door, three-door refrigerators and other high-end retail sales volume of 2.758 million units, up 43.8%, a refrigerator on the market a bright spot.
This,
Home Appliances
Step Liu, senior industry observers said the dust in recent years, as the domestic refrigerator enterprises continue to technology accumulation, increase the intensity of independent research and development, currently has full-blown high-end refrigerator market. The major increases in sales of high-end refrigerators, also made changes in the domestic refrigerator companies to pursue economies of scale by the low price image.
Latest
White
Corporate third-quarter earnings also confirmed this view. Qingdao Haier 28% gross margin this quarter, up substantially, up 11 percentage points. Haier's earnings data is not difficult to see the company raise the proportion of high-end products, especially the three, the proportion of multi-door refrigerators sold in the secondary market significantly enhance the revenue growth of Haier has given strong support .
Meiling third-quarter net operating income of 2.5 billion, net profit up 873.56%, far exceeding the highest level in history. Guotai Junan Securities analyst Wang Zhen that, while the third quarter, rising raw material prices, but benefit from the product structure to enhance and promote efforts to increase high-end refrigerators and other factors, the company achieved a net profit was significantly increased.
Hisense Kelon
latest third-quarter earnings report showed: 1 September this year, the company net profit of 1.83 billion yuan, up 264.57 percent over the same period last year. Hisense Kelon brand director, said Song Hongyan, adhere to technology innovation, industry benchmarking project management continued to advance, so that the pursuit of research and development Hisense Kelon more depth, continue to extend the industrial expansion of high-end and high-end products, so as to promote rapid and healthy development of enterprises.
Washing machine: made to break the entrenched pattern of foreign investment
Beauty industry has a range of integration for the washing machine once again attracted the attention of the industry. October 29, invested 600 million yuan in the United States of Wuxi Little Swan Industrial Park was completed in ceremony of new U.S. electrical Chairman of the Board Fang Hongbo (
Cut
Hisense washing machine industry is also targeting high-end market. Recently, Hisense and the United States
Whirlpool
Venture into the high end of China's largest production base drum washing machine has also been put into production. Haier washing machine in order to seize the high-end market, specially launched a high-end sub-brand?? "Casa Di", special main attack high-end drum washing machine.
Liu Buchen, said that the current market, many domestic high-end washing machine entrenched foreign brands, fierce competition, no less than in the low-end market. With the strength of domestic brands made into high-end market, is bound to disrupt the existing market structure, "within a certain time market capacity is relatively stable, the new forces broke into the old forces will inevitably give way."
