subject: Change The Law Of Small Holiday Home Appliance Sales Shrank 5 Percent Over 51 - Air Conditioning, [print this page] Businesses in previous years, usually "51" and "11" as sold "Golden Week", and the first half of this "gold" in converting reproduced. Ching Ming Festival this year, the adjusted national statutory holiday the first "small long holiday," yesterday's major home appliance chain stores from Guangzhou was informed three days of "little vacation", although each category than usual growth in sales of home appliances 2 to 3 times, but the popular level as before the big "Golden Week."
Popular level as before Xiao Yang in the municipal working group taking advantage of Ching Ming holidays, purchase of air conditioning products for use this summer. Xiao Yang, told our reporter yesterday, Ching Ming day he ran a few home appliance chain stores, although the flow of people increased over the normal weekend, but not hot. Xiao Yang said comparison, last year's "51" during the time of purchase of home appliances, pay the team are waiting in the "queuing", requires nearly 20 minutes to successfully complete the transaction, and this year he only spent less than 5 minutes to the successful completion of the above procedure. However, Xiao Yang that the store's services are more subtle and intimate Dao Shi, not because there were too many staff too busy to promote the situation.
U.S. general manager of Guangzhou, China
high cluster interviewed yesterday said that Ching Ming "little holiday" sales during the weekend the usual 2 to 3 times the growth, but certainly not popular with the previous degree of "Golden Week "compared to about 50% of the shrinkage. Cluster analysis of high consumers "little vacation" Consumer awareness needs to be improved. But overall, he thought a few "little vacation" will provide more sales opportunities for merchants.
Suning Appliance management center in Guangzhou Vice President Gu Wei admitted, and the "Golden Week" the first 3 days, "a small holiday," a big gap between sales, but better than the "Golden Week" of sales after 3 days situation. He said that these days were not much traffic, targeted proportion of consumers has significantly enhanced the higher turnover rate, so his "mini vacation" is also a "long-term bullish."
Marketing strategy to be adjusted Liu Buchen appliances observers said the reporter, now "51" holiday cancellation, manufacturers and merchants needed a marketing strategy to make corresponding adjustments to marketing resources, redistribution, distributed to the usual holidays, the usual sales for upgrade while also developing new products, put in efforts to change the past "by holiday pulling sales" as a "pull through product sales."
High cluster that the "Golden Week" is divided into several "mini vacation", sales are resulting into several bands, for businesses and consumers are a good thing. On the one hand, business sources in preparation, financial and personnel more handy; the other hand, consumers will not make the explosive sales growth in the level of service acceptable to decline. Gu Wei also believes that the balance of the sales will not cause too much of a waste of social resources.
