subject: Your Real Estate Sign Can Be The Difference Between Success And Failure [print this page] I find it rather surprising the frequency with which the capability of real estate yard signs goes untapped by agents. Though your advertising options are varied and plentiful, a sign in front of the home will probably continue to be the most effective prospect generator you'll ever use.
That is the reason why you are encouraged to make use of the great effectiveness of carefully planned sign placement. Besides that, you're gonna want to make use of real estate signs which are going to increase visibility, while intriguing potential prospects throughout the neighborhood to approach the property! In order to make this a reality, you'll want a sign that tells the world you mean business.
We want a bit of "HEY LOOK AT ME!" to capture people's attention. Less is anything but more when it comes to picking the right sign for your business. Your sign should do a lot of the hard work for you, capturing interest, providing information, and encouraging action.
Don't get too creative, though. An attention grabbing "FOR SALE" at the top of the sign, and a large photo of yourself along the side will still be your best bet. Moreover, well-placed feature sheet holders and sign riders with highly visible contact information can make a tremendous impact in the effectiveness of you lead generation efforts.
Feature sheet holders are such a powerful motivator for house hunters to stop and take a closer look. Maybe it's a totally psychological effect. Maybe it has the same effect on home shoppers that free samples have on grocery shoppers. No matter the cause for a dramatic increase in effectiveness, a bold, highly noticeable "FREE... TAKE ONE!" message on a box gets people to take action, plain and simple.
To be a mega success in the real estate game, you will want to get a never-ending supply of leads. Making this happen is a matter of getting in front of as many eyeballs as you're able to get in front of, and capturing their attention immediately. Invoke curiosity in your prospects. Invite them to participate. Have fun, but remain professional. Using a sign full of color, information, calls to action, and "free stuff" can help you achieve the perfect balance of these two things.
Your sign is likely to create your prospects' initial impression of you. This presents you with an amazing opportunity to leave a fantastic impression on your prospective client before they ever even meet you face to face. If you're able to put together a sign that makes house hunters respect and trust you immediately, they will have confidence that you will go the extra mile to get them into the house of their dreams!
For the sake of your own success, please don't disregard the value of implementing attention grabbing, informative, and trust-instilling RE lawn signs to effectively skyrocket your results. Your leads are out there. You just need to let them know that you're their guy (or gal).
