subject: Ways to improve your SEO [print this page] Ways to improve your SEO Ways to improve your SEO
Are you worried about search engine optimisation? Do you perhaps know of someone who developed a great site, did some fantastic optimisation with great back links but ultimately ended up with no results? This is not an unusual problem and many website owners who have invested a great amount of effort in SEO find that they are simply not ranking for their chosen keywords. However you should not despair as this needn't be a permanent situation. Here are pointers to help you get back on track:
1. Be Patient If you expect to see results within a couple of days or even weeks you will be disappointed. SEO cannot change your rankings overnight without you using black hat methods. Taking the ethical route of pure white hat methods will take time and how long depends on your industry.
2. Review your keywords If you have chosen generic keywords you will struggle to get picked up by the search engines fast. Examples of keywords that are simply too general are hard drives', ice cream' or computers'. On these keywords you will face fierce competition and there will be thousands of websitescompetiting in the search engines that are using these keywords. It will be a tough challenge to get listed for these keywords so your best bet is to select keywords that are less generic such as reliable hard drives', ice cream in Italy' or Sony computer reviews'. You can review how good your keywords are by using search engine optimisation tools. SEO tools will help you to identify new keywords and highlight how competitive they are. If you have chosen keywords that are very competitive then it will take longer to be ranked highly so stay focused and wait.
3. Beware of duplicate content If you use article writing to boost your SEO marketing then be wary of publishing duplicate content. You can be penalised and even delisted for using duplicate content however in truth you just need to be conscious of not publishing too much. If you do have a significant amount it could be a reason for your poor rankings so change the situation by publishing unique and interesting writing.
4. Review your back links If you build up back links using blog comments check to see whether you are submitting content to the same websites. Search engines tend to operate by ranking websites according to how many unique back links are found per website. Every link to every individual domain is counted as one. To build on this you need to have an extensive list of blogging sites to create plenty of back links. If you use just a small selection ongoing you will struggle with ranking particularly if your choice of keywords is very competitive.
5. Fast link building Are you submitting articles and blogs very rapidly? There are those that think that building links too fast can cause issues with search engine spiders. Build them up in moderation instead. At searchengineoptimization.co.uk we offer a range of SEO tools to support your internet marketing efforts.
