subject: How to Use Videos to Train Your List Subscribers and Customers [print this page] How to Use Videos to Train Your List Subscribers and Customers
You may have a good list of subscribers and customers, but if you don't know how to train them then you won't profit from them. It is very important to teach your reader. Online video is supposed to be the best tool to teach your subscribers and customers. Following are some of the ways you can effectively use video for training.
Create your own video for training
There are many readymade videos are available in the market. But most of them are very poorly made and the content is also not up to the mark. You know your business better then any one. So, it is better to create your own video for training your list subscribers and customers.
Prepare the script in advance
If you are new to the video market then you must understand that script is everything. Your training script should be precise and not lengthy. It is very important to use the language which your audience could understand. Don't try to include the manuals. Manuals are written to read, it will be very boring when shown on video. Try to re-write your script as many times as possible. This will improve your final quality of video very much.
Make it interesting
There are many training videos, where the camera is steady on one of the member of staff and he/she explains everything. This won't sustain the attention of audience for long. Use the graphics, animation and titles will grab the attention of your audience.
Highlight what is important
With the use of video you can communicate with your list subscribers and customers on two levels. One is visually and other is audibly. It is very important that when you want to convey something important then your audio and video track should coincide. Your important message won't registered in your audience's mind if your voice over says different thing then what you are showing. Like if you want your subscribers or customers to read your notification then your audio should mention something like "You must read your notification" and then you show a customer read his/her notification.
Get the feedback
If your video is not an interactive then it is good idea to get your audience's feedback. Test the knowledge of your list subscribers and customers. You may ask a direct question at the end of your training video or make some simple quiz. You may give some small incentive to answer your questions. This will not only assure the grater attention but it will help your audience to remember the information.
