subject: How Does Viral Marketing Work? - 3 ways it can help your business [print this page] How Does Viral Marketing Work? - 3 ways it can help your business
So the first question we must answer is what is viral marketing. If you have kids or are around kids you are very of germs and how contagious a virus is. A virus starts out small and invades the body at a rapid rate and is highly contagious. Just like a virus, viral marketing is a form of marketing that is so compelling that people want to share it with everyone. It is contagious, spreads rapidly and multiples exponentially.
Usually this method of marketing will come in the form of video marketing, article marketing or Ebooks. Your content must be so compelling that people will share it with everyone. Many examples of viral marketing exist on youtube where virtually unknown people became famous overnight through viral marketing. The most successful content will be that which is very funny or elicits an emotional response.
As you post this content on various social media sites, it gets shared by friends and acquaintances and exposes your business to thousands of people almost instantly.
So now we have covered How does viral marketing work so lets look at how it can significantly help your business.
1. Exposes your business to the widest audience fast
Suppose you create the most awesome video about your product or business and share it with 10 friends. Those 10 friends share it on Facebook to their 500 friends. Your video just got exposed to 5,000 people. And out of those 5,000 people, if they share it with 100 friends, that's 50,000 people.
2. Crosses geographical barriers.
Today it doesn't matter where your business is located. Remember the days of local advertising in the paper and you would reach a very small geographical area. Now with viral marketing, you can expose the entire online world about your business. You can do as much or more business online than you do locally.
3. Gives you a great return on investment.
We already discussed that this form of marketing comes in the form of a video, article, or set of articles. You create awesome content. You share it with a few people, they share it with their friends. Their friends share it with their friends. It's the power of referral on a very large scale.
The beauty of it is that viral marketing is many times free to create and will bring you new leads and customers. This method of online marketing has one of the greatest returns on your investment.
To find out more about this method of marketing go to How does viral marketing work. Fill in the box to the right and watch the videos in step #3 to receive more information on how to promote your business online.
For more tips on marketing your business also check out How Do I Market A Start Up Business.
