subject: What To Do And Not To Do With Business Cards [print this page] The business card is an indispensable part of every business. Almost every business owner today, from startups to established corporate entities, has a business card. It only shows that despite the growing popularity of modern marketing techniques, the business cards still remain to be a crucial marketing tool. Aside from sharing your vital contact information, these cards also act as a great avenue to get business deals with target customers.
But, like any other marketing tool, the business cards must always be used properly for it to function effectively. To help increase your knowledge on business cards, below are some of dos and donts that in carrying out a success business card campaign.
The business card basics if you are an employee of a mid scale business establishment, the layout and the design of your business card will be what your employee prescribes. If you have your own business, keeping your business cards in its standard or required shape and size is a must. Always print your business cards with all your main contact information and details to add in to your business name, tagline and logo.
Unless you are attending a swimming party, always carry your business cards with you. Avoid limiting the number of cards you carry on working days, offices days and especially business functions and business events. Some of the best opportunities usually come in business events and gatherings, so be sure to have your cards with you always.
There are some businessmen that usually carry their business cards loose in their pockets and wallets. This must be avoided. The best way to carry your cards is with the aid of a business card case or holder. As such, you will surely have an easy time getting them every time you are to hand your business cards to your prospective clients and customers.
There are some people or businessmen that hand out their business cards every time they will meet someone new. The best time to give or offer your business cards are:
# when someone specifically asks for your business card
# when you request someone for their card
# at the end of a gathering or meeting with prospective clients and customers
# when someone asks for your business information and details
# before you leave terminal place where you talked to a potential client and customer
# after you have finished dining with a potential client and customer
Donts in business card marketing
# do not give your business card to your colleagues or co workers
# do not over design your business card templates
# do not give your business cards to a receptionist in a function or networking event unless they ask for your business cards
# do not ask someone to hand out your business cards for you
# do not leave your business cards on bulletin boards
# do not hand out your business card at a church service
These dos and donts should be kept in mind the next time you carry out a business card campaign. While it only takes a few minutes to converse or make a transaction with someone, a well designed business card is sure to add a powerful punch to your marketing campaign. So, be careful in handing out your cards.
