subject: Dominate Social Media with The Golden Tweet Ratio [print this page] Dominate Social Media with The Golden Tweet Ratio
Article "I have wished to know why the stars shine. And I have tried to apprehend the Pythagorean power by which numbers hold sway above the flux". With these words the great British philosopher Bertrand Russell describes how the universe is controlled and can be expressed by mathematics. We know this to be true, in the universe, in nature and in all human endeavour and we hypothesised that this truth must also resonate within the World Wide Web and in particular social media, or as we like to call it; Cyber Social Cloud Computing"
"Originally what we wanted to create was a way of "on going" delivery of news and information to the users screen, while there're still engaged in other social media conversations and activities. "To always be in the conversation". With this in mind we called in the data analysts, the mathematicians and the "social media number crunchers", we gave them a holy grail, "Is there a constant that exists in social media, amongst all the variables is there something that always remains the same?"
Using the combination of a 2400 year old mathematical concepts and the astronomical amount of statistical data generated by the billion users of Social media networks, we set to work, analyzing the data, looking for repetition of events, looking for patterns. After a while, after many wild goose chases, we found that in fact a constant did exist, we called it the "chatter constant" Tc . On it's own the "Tc", made no sense, it had to be placed in relation to the variables. So the Tc was the first component of an equation, and time after time, however we did the math this number remained the same. The other components were; the number of contacts, connections, friends or followers and the user interface i.e. (the screen itself).
The equation took shape over several weeks and we called it "The Golden Tweet Ratio" (G) A period of extensive beta testing in the later half of 2009 led to the redesign and fine tuning of "The Golden Tweet Ratio", to accommodate for a wide variety of variables, across all existing and potential social media platforms. At this point we chose to concentrate on one social media portal, to test the equation, we decided to use Twitter. Let me say though that even though the equation was tested on the Twitter model, it's not exclusively a twitter app, it can be applied across the board to any social media and networking niche, with any site, that utilises the micro-blogging or journal style layout.
What we found was that "The Golden Tweet Ratio" has the ability to calculate the exact number of posts required per hour, to allow internet marketers to carve an almost permanent niche in the screen real estate of their digital associates, friends followers etc. In effect it was an insight to what we call "perfect leverage". "Perfect leverage" is a unique and rare phenomenon, the shrewd online marketer must strike a delicate balance between the clients or customers desires and needs and the exposure of their product or service, too much pushes the customers away. Too little and they will be poached by another competitor.
The Golden Tweet Ratio and it's principles can be applied to any social media network, and it will work. Using it to achieve perfect leverage is a matter of delivering, relevant, up to date and interesting information to the end user. Social media users want a mix of news, entertainment, useful products that relate to their own interests and passions. Our results and The Golden Tweet Ratio, itself, are contained in a e-book which is now available for download from http://www.downloadablewealth.com/goldentweetratio.html We hope that a wide range of internet professionals will be able to use "the Ratio" as a pivotal part of their online activities.
