subject: Links To Your Website Are As Roads To A Town [print this page] Links To Your Website Are As Roads To A Town
I have a friend whom I met while doing an internship for the Salt Lake City Mayor's Office. He immediately struck me as a very unique individual. In fact, he intrigued me so much that I found myself connecting with him far more than any of the other interns in the office. Like myself, he was much less interested in the popularity contest thatpoliticiansoften get wrapped up in and took action in his own community on issues he truly cared about. Within less than a month I found myself signing a petition for creating higher standards of environmental care in the State of Utah that he, Steve Golieb, had started all on his own.
Less than two years later Steve is now starting a town in Oregon called Lime. This town's goal is to provide the highest standards of environmental care and to promote green living. You may be wondering how Steve and his town have anything to do with blog marketing, personal branding, SEO or SMO so let me tell you: Steve needs to get some incoming traffic to his town. He needs people to know about it, spread the word and travel to his town to live, tour and contribute to the town's success. You need the same thing to your website, profile and online presence.
If Steve were to just hope that people find his town all on their own without any signs, without any roads to the town and without any advertising or press about the new town he would likely fail due to the lack of Lewis and Clark's in modern society. He needs to build these structural things in order to draw in initial traffic and residents. Just like this concrete example of building, you need to be building structural links to your online efforts.
Your structural building is done through creating links back to your website, profile etc. by blog marketing, article marketing and social media marketing. If you spend the time getting informational links about your personal brand and your business on the internet, in forums, blog directories, article directories, content distribution, Twitter, Facebook and YouTube your future clients and brand advocates will naturally spread the word about you and your business and build even stronger links for you.
Don't sit back and let the traffic come to you. Get out there and get some initial interest in your online presence. Build your structural links through content distribution!
