subject: How To Get Great Content Ideas for Facebook, Twitter and Other Social Media [print this page] How To Get Great Content Ideas for Facebook, Twitter and Other Social Media
Facebook and other social media sites are obviously hugely popular, and have great potential as marketing tools for small business owners and entrepreneurs. For free, you can reach almost anyone in the world. However, when I am working with coaching and consulting clients, I find that folks are often faced with "writer's block" after they have set up their Facebook business page, Twitter account, or other social media profile.
One of the most common questions I am asked is "Now what do I say to all these people?" So, to help you with that question, and make sure that you never run out of great content ideas for your audience on Facebook, Twitter, or any other social media platform, I will share with you my best ideas for content creation.
Please note that with all of these suggestions, I am providing ways that you can find inspiration for hot topics that you can discuss in your industry. You should never take someone else's content and repurpose it as your own. I am not suggesting that you copy and paste other people's blog posts or emails and pretend they are your own on Facebook. I am providing a list of great sources for topics about which you can write your own content.
1. Look at blogs about your industry. Most leaders in any niche have their own blog, and what these folks are talking about is likely to be what is top of mind and important to your customer base at any given moment.
2. Look into industry associations. Using Google, you can find industry association websites very easily. The topics that these industry associations are discussing on their websites and when they are marketing upcoming trade shows are clearly relevant to your business.
3. Sign up for email newsletters of players in your industry. By staying in the flow of timely information about your business, you will find references to relevant topics coming right to your email inbox.
With all of these sources, ask yourself how you would improve the discussion, or what your opinion is about a certain topic, and then write about that in your status updates, blog posts, email updates, tweets and other communications to your audience.
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