subject: Key Factors to Consider When Developing Business Slogans [print this page] Key Factors to Consider When Developing Business Slogans
Therefore it is important to develop powerful business slogans. This article will discuss some key factors to be considered when developing a slogan for a business.
The content of the slogan is the foremost factor to be considered. Content refers to the information provided to the customer by the slogan. In order to decide the content of the slogan, one should first contemplate on the background of the business. This will allow the slogan to be deigned to fit the business's prime objective. For example, the slogan "We serve your trust!" is suitable for a bank, but it is unsuitable for a toy company even though a toy company also values a customer's trust.
The other important factor to be considered is the target audience. The target audience refers to the people to which the business offers its products/services. For some businesses (such as banks), the audience will include all people, but for other businesses (such as a toy company), the audience will be limited to a group of people. These businesses (with limited target audience) should design their slogans specifically for their target audience. Therefore the desires of the target audience should be taken into consideration when designing the slogan.
The third factor to be considered is the 'proper use of words'. The slogan should be short, precise and should be composed of attractive words. Nobody will read a slogan which is lengthy, ambiguous or unattractive. Nor will anyone remember such a slogan. Therefore the content of the slogan should be written in attractive words. A person can design strong and attractive business slogans by considering these key factors.
Learn more about business slogans, please visiting www.businessslogans.org
