subject: Most powerful mode of advertising [print this page] Most powerful mode of advertising Most powerful mode of advertising
Many a people setup their websites and have full portfolios and descriptions of products they want to sell. The website has been invested into majorly and then the creative visualizer who projected your website hasn't come cheap either. But after all these major investments what about return on the investment? And how do you project to get yourself popular in the market and how do you aim to let people know about your website and that you have some products or services to sell.
The way to do so is social media advertising, also known as social media marketing. This is not like the marketing of erstwhile years where there used to be long chapters to study and even longer process of deciding how to approach people in different parts of the world and speaking a universal language to be able to get the message across for your clients.
Social media marketing is carried out by a social marketing agency that has a deep knowledge of all the online social networks. These people work across various social networks like facebook, MySpace, twitter etc and work on getting your message across to likeminded people on the website. Now for example if you were a person dealing in Swiss army knives and had a huge collection at rates lower than retail, you would normally set up a website.
Once your website would complete, the social marketing agency would take over. They would first create your facebook page and then round up all the people interested in Swiss army knives. These people would then be asked to like your facebook page. Once they do that, the likes of these facebook fans plus the word of mouth publicity would draw traffic to your website from the social networking portal, in this case, facebook. The more the likes, the more the publicity, and because they are people who are fond of Swiss army knives, it is bound to increase sales too. Many a social marketing agency or social marketing firms even offer their clients the ability to purchase packs of cheap facebook fans. This way you can get more fans to like your page and increase more word of mouth publicity.
It must be remembered that social media advertising / social media marketing is not as simple as collecting groups of people and advertising your site amongst them. It entails a lot more. Social media, aside from being social networking portals, also has a lot more like blogging, being on forums, advertising through online video and online radio and so much more. Just picture this, if your website name was to come up as an advertisement every time a video related to Swiss army knives was played on YouTube, wouldn't it be the most powerful mode of worldwide advertising for your website?
