subject: How to Use Facebook in Business - Part One of Two Part Series [print this page] How to Use Facebook in Business - Part One of Two Part Series
1.Create the right kind of profile:
Do not put ads out continually because this is a 'social' media and should be used first to build relationships as you gradually bring them in as your customers.
2.Relationship building can be accomplished by giving value and content.
Your photo should give off an air of happiness and success so use a photo that is professional and appropriate but smiling. This is Facebook after all. A suggestion: If someone's page is using a logo or pretty scenery, they are not serious about marketing so do not add them.
3. Let your favorite quotation be a light hearted also and not overly serious.
4.Your profile should tell a story so be yourself; share your zany hobbies and things you like to do. Show off your personality. List books you have read.
5.With limited space in the profile, use it to show off your website instead of birthday, home town, etc. Use your blogs and/or Twitter as links but do not list a total of more than 3 links because you will overwhelm people and chase them away.
6.In the 'About Me' section, less is more. Write 2 or 3 brief paragraphs on how you got where you are, then promote your blog or Twitter page.
Since you can only add 5000 friends on Facebook, choose wisely. You do have the option of becoming a fan instead of a friend which will keep you from capping out your total of 5000 friends too quickly. Remember you are trying to use Facebook in business. Look for like minded people who will eventually become your profitable friends. Use the search box with keywords, names of people like Mike Dillard, and books, such as The Secret, to find friends with similar interests.
Primarily, how you use Facebook in business is putting together connections and relationships instead of just adding friends. Copy and paste a canned message to speed up the process of adding 20-30 friends a day but always use their name in your request and in your reply. Also, change up the canned message often. Be personable. Address them by name. Find something in their account that you have in common.
A simple example for using Facebook:
"Hey Jane, I see you are a student of the law of attraction. So am I. Let's connect." Do not be aggressive - be a friend. In making 20 to 30 friend requests a day, use their name in the invitation and use this time to be personal not business like. As mentioned above when choosing friends to add: Do not choose those who have used a logo or scenery instead of their face.
Because Facebook has triggers in place to detect mass friend adding, change up your message a little bit as you add friends. Another greeting you can use: "Hi John, I see you are a fan of Jim Rohn. Why don't we connect?" Just change the message around so it is not the same on each friend request.
Now, make 20 to 30 requests per day doing so at the same time every day but vary their direction. For example: Monday, search for friends of The Secret. Tuesday, search for friends of Jim Rohn. And so forth during the week, changing your messages so they are not repetitive.
If you see that your new friend prospect is in network marketing, an example to use is: "Hey John, great to meet you. What business are you in? How is it working ou
Now Pay Close Attention --
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