subject: The Olympic idea of Silk Enterprises - Silk, Olympic - screen printing industry, especially [print this page] The Olympic idea of Silk Enterprises - Silk, Olympic - screen printing industry, especially
Silk's beauty is not she gorgeous dazzling colors, not because she was soft and delicate touch. Silk's beauty lies in her flowing for thousands of years between warp and weft of history and culture, lies in her weather-beaten but still smiling charm. These characteristics determine the combination of silk and the Olympic Games is not only a combination of beauty and movement, but also history and culture of the collision. Silk enterprises found in these collisions between the points closely. They clearly understand that this combination of need??
Standing on the Olympic sprint points on the silk business, there is no imagination very excited and look, there is no practical flurry of action. Perhaps because the works for too long, when that day dawns, they become very quiet. "Our economy has continued without interruption for the Olympic preparations, the same stage in the sprint." Zhejiang CATHAYA Inc. project manager for scholars from the Olympic products can say, "I think the role of the Olympic effect on the silk industry should be in the post-Olympic era . "
WU Shi can not use " Olympic opportunities "He insists on the" Olympic effect. "Silk many people adhere to this view. They all emphasized that brought the Olympics to the silk industry not only is a business instrument, the meaning of the Olympic Games for the silk to be true in the post-Olympic era show out. They cherish a vision of the post-Olympic era, painted with an attractive blueprint.
Inadvertently harvest "So far we have received from the Olympics even more than we imagined." Zhejiang CATHAYA
International Co., Ltd., Zhejiang Dali Silk Company, Master Lee Holdings Limited three executives have agreed that they were after the Olympic franchise, are truly spectacular. They deliberately shows the value of these gains can not simply be measured with economic efficiency.
In fact, the economic benefits of franchising is limited. According to Wang Wei, Secretary General of Zhejiang Silk introduction Olympic Gift Franchise major handicraft products, ties, scarves. Each year nearly 40 billion dollars in exports of silk products, handicrafts, tie, scarf less than 300 million U.S. dollars of exports.
Harvest do inadvertently. Everything Lee did not expect the Group's employees that they would in the production of licensed Olympic products, developed a national invention patent?? Heat Transfer printing Technology. According to Master Lee, Group Vice President to a peak of this technology is entirely production forced the Olympic franchise products to come.
Olympic franchise products have many characteristics. Either the speed. Reported a silk flower business products approved, soon be put into production, for fast and healthy delivery. Second, rich color. Olympic Fuwa color is very rich, more than 29 colors. Moreover, the Olympic rings are more particular about the use of color. It can be one color or several colors. If the use of a variety of colors, the color of the provisions of rings of blue, yellow, black, green, red, ring from left to right are linked together, the above is blue, black, red ring, here is yellow and green rings. What if the color deviation which will affect the overall result. Third, mass production. Master Lee is also a small volume over the past headscarf, but the amount has not. Not more than 15 times Printing Technology can barely meet demand. However, production of gifts for the Olympics is obviously still a great distance.
Heat Transfer Technology is in this background, start with Lee's laboratory successfully developed everything, and then successfully applied to production practice. This technology can solve these three problems, and in volume production, you can not limit the number, you can personalize quickly silk printing, for the future development of silk industry has opened up a personalized development.
"Olympic licensed products to meet the production standard, our R & D levels are increased, product quality, and these will allow our business to benefit." To a peak told reporters.
Cathaya in product design also rewarding. WU Shi-tell reporters, the Olympic licensed products through the production of training, the design strength of their craft further, and gradually out of a differentiated development.
To meet the post-Olympic era In the interview, all claiming to "Silk" and the company responsible for description of the silk industry in the future, the total explained to reporters the Olympic economic significance of cultural development for the silk, "silk culture will continue to flourish in the post-Olympic era. "
Silk of the United States, is not she gorgeous dazzling color, nor is the touch of her soft and delicate. Silk's beauty lies in her flowing for thousands of years between warp and weft of history and culture, lies in her weather-beaten but still smiling charm. These characteristics determine the combination of silk and the Olympic Games is not only a combination of beauty and movement, but also history and culture of the collision.
Silk enterprises in these collisions to find the point between the two closely.
2008 Beijing Olympic slogan is "High-tech Olympics and People's Olympics, Green Olympics." A lot of "Silk" and that their businesses comply with these three characteristics. "Technology is the key to the future competitiveness of silk enterprises, business people-oriented modern silk, silk using natural green raw materials. These are similar fit with the Olympic slogan." To a peak, said.
"We focus on long-term development of silk, not merely to enhance our awareness of the silk business, but should focus on long-term development, to promote our unique silk culture, and culture to infect the world with this." WU Shi can say .
They believe: Culture on product, process is slow, revenue is substantial. Therefore, they will promote the culture of silk, silk creation of the brand extension to the rear Olympic Games.
"We'd done to prepare, silk culture, the promotion of the brand will not stop with the Olympics; the contrary, it will be even greater in the post-Olympic era promotional efforts." Concurrently the Secretary-General of the Dali Hangzhou Silk Association (China) International Group General Manager Fee Ming Silk told reporters.
Last century, some Chinese students in a letter to "Tianjin Youth" magazine, issued the "Olympic Three Questions": China, when to send athletes to the Olympics? When our athletes can get an Olympic gold medal? When our country to host the Olympics? Through the constant pursuit of a century, the three questions all have answers, the Chinese people's Olympic dream come true.
Hope that through the baptism of the Olympics, the Chinese silk creation of the world can achieve the dream of the brand.
