subject: Facebook Profile to Page Migration - Part 1 [print this page] Facebook Profile to Page Migration - Part 1
Before I reached critical mass, I decided to try an experiment and start migrating my random Facebook friends to my business page. This was no easy decision or task. I'm still getting regular advice from well-meaning "friends" on how else I can achieve control over my Facebook profile. This post is the first of a series that will share what I've learned both in social networking and personally from my experience. I hope it helps you decide the best approach for you.
What Prompted My Actions: I had already painstakingly sorted all 2000 or so "friends" into 5 different groups. I had settings in place to see more of some people's information, less of others and I was still missing out on some communications. Plus, distant friends were inviting me to events and seminars I had absolutely no interest in. I said to myself, "Facebook is making all this effort to analyze our preferences, yet I'm still seeing a message box full of posts that I'm interested in. I need to take control back." I played with my settings, groups, applications and more. Nothing was allowing me the level of control I want: seeing my friend's status updates/photos and not being inundated by irrelevant messages.
Enter "the Fan/Like page": I hadn't leapt over to a page yet, so I needed to do that first. It was very easy to design, though I have a list of additions I will make over the next few months a little at a time. It was important to give my personal friends a break from my constant Tweet-stream, blog posts and other marketing pontifications. It was also a perfect storm for someone passionate about targeting. I tell my clients to only focus on their ideal clients and never on a large, general audience. My personal page had become antithesis of my recommendations. I was a hypocrite!
Marketing the Migration: I decided the best way to make this effective would be to message all 2000 friends over time. I wrote a kind explanation of what I was about to do and why and gave them not only the link to my new page, but all my other profiles in the event they prefer networking on Twitter or LinkedIn more. (Another of my regular marketing sermon topics is about not choosing how your prospects connect with you. Give them many options.)
Fallout and New Friends: Needless to say, I got messages. Some were supportive and a few were rather grumpy. Many were from friends who I never networked with before that offered all kinds of excellent suggestions for managing my dilemma in lieu of de-friending most of my friends. Meanwhile, my page was (and still is) organically growing at a nice pace. The page is converting at a healthy 13%. I was guessing 10%, but the experiment is not done. I've created a new group within my profile for those people who were helpful and supportive and will keep them as my newest friends.
As I continue with my process of notifying friends and building my new page, I will share my discoveries. There are some really peculiar glitches in the system that I haven't read on anyone else's blogs about Facebook that you should be aware of in case you too decide to clean house in the same manner. Until then, I hope you will "like" my page at http://www.facebook.com/pollockmarketing and participate. I have a special alert for posts, so if you want to chat or ask questions it's the most direct line to me. I look forward to getting to know more of you through this radical move. Marketing is sometimes risky, but that's where the exponential rewards are hidden.
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