subject: The proliferation of counterfeit supplies of traditional channels to react? - Supplies, office supplies - office supplies industry [print this page] The proliferation of counterfeit supplies of traditional channels to react? - Supplies, office supplies - office supplies industry
With Printer Gradually increasing the number and prices declining, supplies have also been expansion of the market. Hewlett-Packard as a market leader Ji Da, its share of natural supplies are other brands can not match. Wang Jian, general manager of Health Information Hyde joked in circles, the "other brands can not be done, but HP is never give up the" current HP supplies may account for the company supplies more than 70% of total sales, which have the a proportion not unusual in the same circle. However, the subsequent channels of counterfeit supplies made many headaches, in fact, fake and supplies for the impact of the market has long been criticized by channels. So in the market, counterfeit supplies on the market impact in the end be? Faced with such shocks, in turn channel the way out where are they?
Have heard of counterfeit supplies before the flood, but how serious flooding to what level? While supplies is not the main item Cang Tian technology, but the HP printer shipments in Henan is absolutely the premier, according to General Manager Wang Yinwei based on years of knowledge of the entire market, in some 34 markets is almost invisible to the real goods. The face of fierce market competition, the pursuit of profit, some of the original part of the dealer channel in the lower part of the shipping time will be braced with counterfeit supplies, ribbons, general manager Ted Zhang Donglin for this situation is even more blunt.
On this issue, Kim Lin, general manager Zhao Junxiang office also has their own analysis. Henan region is the largest in the country can be said, but sales are often out of proportion. Compared to economically developed region, Henan Province is one factor in the purchasing power of the market. On the other hand, due to large regional environment has created a large number of intermediate current Proxy Business, channels good and the bad dealers, but also makes the supplies market to fish in the proliferation of fakes. On the Road Zhaojun Xiang example, if the Zhengzhou market sales of 10 million a month, then the original market space at most accounted Liu Cheng.
Counterfeit consumables used in addition to causing the machine failure, reduce the print quality, endangering the health of users, consumers in more supplies for the fake pay such huge profits, according to Wang Yinwei disclosed, "In fact, most consumers are original purchase price to spend counterfeit consumable supplies. "As we all know, is a lucrative industry of counterfeit supplies, but it is how and to what extent it can be huge profits? Zhaojun Xiang talking about this issue is even more surprising remarks, "From many years of market experience to estimate the fake basic supplies can reach 1000% of the profits." Layer, but also the distribution of profits from this, for now, one on the label, Gu Xin, drum racks, and packaging of these individual operating profits were 30% profit if the individual layers of superimposed channels plus additive, which is a staggering figure. According to Zhao Junxiang analysis, In fact, many end buyers are slightly lower than the wholesale price of genuine consumables to buy a counterfeit consumables. For example, if an original Toner Cartridge Retail price is 520 yuan, then the end consumer is likely to get the price of 450-480 dollars counterfeit consumables. It is because of the mentality of greed Zhanxiaobianyi there, so close to original price to buy counterfeit consumable supplies is not surprising.
How to unlock "dead loop"?
Fact, not only against counterfeit supplies the interests of consumers, is more serious is to channel the profit in each and every pain is limited, and sighed channels difficult. When manufacturers in the development of the amount of time each task is a certain science-based, basically, the general statistics on the printer manufacturer will be shipped, according to the ratio between the printer and supplies and multiplied by 60% year mission to develop volume But even this case for the distribution is quite difficult. If the distribution layer of the sale will take strong measures to fake and supplies to space. Zhaojun Xiang used a vivid metaphor, assuming that the market pie is so big, if the mouse "bite" to a real cake would be assigned to small hands.
Is due to the impact of counterfeit consumables, supplies the whole competition in the market now can be said to be fierce. For the current distribution in terms of these, in order to grab a piece of the most direct way than bargain. But what it will evolve into a pattern then? Zhao Junxiang analysis, if a cartridge of reasonable profit is 5 yuan, then the bargain will become after the 3 yuan, 1 yuan, or even out of the original supplies this market to the ranks of counterfeit supplies.
