subject: 30 Years Of Reform And Opening Up Transnational Giants "chinese Style" Survival - [print this page] 30 years of reform and opening up is China's Xiong Qi's 30 years, rapid development and growth of the Chinese market around the world is becoming an important factor in business rules. Former foreign eyes, "have great potential in emerging markets", has been transformed into "the world's largest market outside the United States," and even in some areas has become a veritable "world's largest."
In the Chinese market growing process, the early to enter the Chinese market, multinational giants, or just entering China's "Martial Law", the face of China's huge and complex market, had to lay down the rules of global commerce, carefully research with Chinese characteristics, the development model of development with Chinese characteristics.
Recalled 30 years of reform and opening, and the process of Chinese multinational giants development path, we find the reform and opening not only the Chinese people a better understanding of the world, and also to foreigners better understand China.
1 available for sale Multinational companies enter the Chinese market at the beginning, the sole purpose of simply selling products to Chinese consumers, "sales" is the first function of multinational corporations in China. From the beginning of the office, branch, multinational institutions in China with more expansion in the greater China business, and in order to better carry out the business of the Chinese market to adjust the layout of its global market ... ...
Foreign Home Appliances Pong Su Ning on GOME
In marketing strategy, the reform and opening up foreign joint venture company appliance usually means self-built network in the country. Such as the Japanese home appliance enterprises in China, and wholly-owned investment company is basically a marketing network of a company, their own way. This followed the development of individual self-built networks have become increasingly prominent weaknesses, efficiency is very low.
With Gome, Suning and other home appliances chain stores in the country conquering a city, foreign home appliance sales channels have also realized the enormous changes. Insiders have joked, Gome, Suning Appliance is fully penetrate the Chinese market, foreign capital's two railway tracks, Gome, Suning to open a store where foreign household appliances where the sold. With
TV Example, after a comprehensive defeat color TV picture tube, foreign flat development in the domestic market to survive, thanks in large part because the growth of national chain channels.
Matsushita Electric (China) Co., Ltd. Deputy General Manager Fan appliance sales history has been built to the reporters that more high-end positioning Panasonic home appliances, now in China, mainly in the primary market sales, the passage of the United States, Suning Appliance Chain the proportion of supermarkets sold about 60%. Similar situation also occurs
Sony , Sharp, Toshiba, Samsung, LG and other Japanese and Korean home appliance manufacturers. Samsung Electronics China Headquarters, product marketing manager for TV Liming Xu said that Samsung's home appliance chain stores accounted for most home appliances sales share, so, Samsung home appliance products for the home appliance chain stores in the dependence is very large.
But this single channel is also very risky.
Industry believes that the United States to leave the country, Suning and other large chain sources, foreign investment in domestic sales as if the "barefoot walking." This also forced the foreign brands to adjust channels to seek a wider market. It is understood that the layout is the flagship store of Panasonic, Sony, their distribution channels in Europe and the United States market after the completion of their help turn abandoned the once great stores such as Best Buy, in the Chinese market and they may also old tricks electrical chain store in defeat with relevant Chinese local brand, relying on its strong brand power and channel coverage ultimately abandoned appliances chain store.
PC giants of China and the changes due to
China is a large capacity, and full of unusual depth of the market, no one can completely copy the foreign multinational business strategy and success in the Chinese market, they must respond to the particularity of the Chinese market to make changes.
Two years ago, Intel announced the establishment of "China Region" is one example.
