subject: How To Take Advantage Of The Branding Evolution [print this page] How To Take Advantage Of The Branding Evolution
In the not so old days, brand building was something we expected only big companies to do. We saw it as pictures in newspapers and magazines and when radio took over, it came to us over the air waves. The slogan was now the message which evolved into commercials as television came on board.
This old model did not allow for audience interaction. All you could do was not read the copy, turn your radio off or look away from the screen. Such a branding process left the power of brand building largely in the hands of the originators. The company created its advertising, and people responded to it.
But thanks to changing times, this is no longer the case. Branding has now evolved to one of communication.
Wondering how?
We now send emails, post in blogs and have instant communication anywhere we want to send it. We are establishing the power of the audience over brands and are seeing how communication or conversation is the modern brand.
Building a brand is no longer the expensive process it used to be. The rich no longer control this process as the internet is being used and web hosting is now very inexpensive, even free.
Online marketers are now seeing how branding themselves can really help their business stand out of the crowd.
Hiring expensive designers is not even needed. You can build your brand through conversation. Think about it, talk is cheap.
It goes hand in hand with attraction marketing that everyone reads about today. It's through conversation that you will be attracting customers to you as you allow them to interact with you and provide a place where they can learn from you or vice versa.
Social sites such as Facebook, Myspace, Twitter, Dig, Reddit, Slashdot, are a great place to start.
Your target market is even making it easier for you to reach as they collect themselves under groups and lists of their interests.
Giving people a place for them to interact in is a great way to get the ball rolling.
