subject: Facebook Groups - How They Can Help You Reach Your Market [print this page] Facebook Groups - How They Can Help You Reach Your Market
As a small business owner, one of the toughest challenges doing business online is reaching your target market. With so much competition on the internet, you sometimes feel like a very small fish in a very big sea. It doesn't have to be that way if you use all of the tools and opportunities available to you. Facebook and, in particular, Facebook groups can give you a big boost as far as getting targeted traffic to your website.
We all know that social media marketing is good for business, but you could spend countless hours trying to source out individuals who might be interested in your products or services. The groups area is the one way you can grab large shares of the Facebook population in one step. This will save you hours and hours of searching for people to add to your friends list. They are all there just waiting for you.
You can find Facebook groups on pretty much any topic or interest imaginable. If there is a market out there, you can be sure that they have come together and formed a sub-community of their own in the form of special interest groups. All you have to do is find the right groups to join.
When you are searching for just the right group to promote your business, you will want to look for the following things:
Does the group have a large number of members? You want to make sure that you are targeting a Facebook community with the most possible number of established followers.
Is the group current and active? It won't do you any good if you join a bunch of people who have lost interest. You want to be sure that there is plenty of activity and people are posting regularly.
Once you join in, what do you do next?
The first thing you will do is introduce yourself as an individual with a common interest. You do not want to jump into a sales pitch. If you do, you have lost the opportunity.
You will want to participate on a personal level with the individuals within the group. Offer help and assistance wherever you can and just mingle. Share information, answer questions with knowledgeable answers. You are not only forming relationships with potential customers, you are also establishing yourself as an authority on the subject.
Add friends to your friends list from within the group, but do not sell. Do not send private messages about your business or products. Just let it be known that you have common interests. In return, people will naturally check out your profile to find out more about you.
You will of course have already filled out your business profile in your Facebook account. This is a key factor in any business' success in social media marketing. A killer profile will draw people to your business.
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