subject: Facebook Strategies For Your Online Marketing Plan [print this page] Facebook Strategies For Your Online Marketing Plan
With a strong community of 30 million members and still growing, Facebook can truly be considered a useful means for marketing your products and services. If you are aiming for viral effect, then you should study and analyze your online marketing strategies carefully. By offering information to these huge online communities, you have a way of promoting your company in a very cost effective way. You only have to update your profile every now and then and you will surely notice your business generating more and more profits along the way.
When using Facebook, these are the most common and most effective marketing tactics that could also be helpful for your business:
Availability and Profile Completeness
Make sure that your profile is not locked off from the community and that you have completed profile information as well. You can also add a few contact details so that interested parties may be able to reach you if ever they want to.
Profile Design
You can make changes with several elements on the profile page. If you want people to see important items like work details, then feel free to drag this page element as high up the profile as possible so that people would see it first.
Network Choice
You have to be careful in choosing the networks that you want to be part of. Make sure that your product or service offering would reach a large target audience.
RSS Feeds and Links
Make sure that you create links to a website or blog that promotes your products or services. You can also promote your RSS Feed using your profile if you have a blog.
Use of Key Phrase
You can benefit from the internal search traffic of Facebook if you use common words to describe yourself and the products or services that you offer.
Use the Hide Story Function
Don't forget to use the Hide Story function in order to prevent application testing from pushing down the more important profile details to the bottom part of your profile page.
Use the Events Calendar
The events calendar in Facebook is one of the most useful functions for online marketing. You can use it to invite connections and friends to gatherings.
Visual Brand Management
Delete those unwanted pictures from your Facebook albums. Make sure that you monitor the images you post since you need to uphold a good
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