subject: Dongguan: Three Appliance Stores Snatching A "student-off" - Suning, Gome, 3c-appliance [print this page] Dongguan each appliance stores not about the land with the launch Shucu to attract more young consumers eye.
Summer has been to Dongguan appliance store sales following the air-conditioning boom ushered in the students after the shopping boom. Survey of students spending more concentrated in the IT, digital and computer, and several other categories. Especially the last two years, the higher cost brand computer greatly stimulated the desire of consumers shop, with customers becoming more rational consumption and declining cost of computer machine, the computer has become a popular brand the first choice of household consumption, while the other IT , digital products are increasingly favored by the young family and become an indispensable commodity in their lives. Dongguan major appliance stores to attract these young consumers, they were talking to each organizational activities and special offers to attract the eye, start a new round of battle.
Suning 3000 ~ 8000 all price offensive
Increasing temperature for the "summer economy", Dongguan Suning Appliance Computing Division head, said demand for this market, Dongguan Suning has seven major brands of computer vendors to reach agreement, authorize the sale of its direct supply computers Suning independence products, and customized special for Suning models. The computer section, Dongguan Suning 10 million yuan in one fell swoop purchase products, which, Haier signed early with Suning big one in the year, the share accounted for the Shucu 1 / 5. To make big purchases, the price of brand machines compatible with almost the same overall increase price competitiveness. The event price from 3,000 yuan to 8,000 yuan a comprehensive attack, to meet consumer demand for multi-level customers.
In addition, the mainstream model for the computer, Suning Electric Cooperative seven well-known IT manufacturers, nearly a thousand models to market mainstream models, and further enrich the brand computer professional Shopping guide staff, from the simple to consumers to provide products to sell applications, to meet consumer needs and the applicability of the rational pursuit. Suning Appliance Computer Festival is also this first attempt to cross-industry alliance, Suning computer and online games industry, large-scale cooperation between different game started, a large number of young people to look through the games in the chain of appliance vendors focus on integration of the different industry resources, expand consumer groups could be described as a new attempt.
Area, according to Su Ning introduced appliances in the summer war "first wave", the 7 computer giant for Shucu, Dongguan Suning to provide direct supply special machines, and commitment to the implementation of the summer price guarantee. Suning also joint INETL, AMD, MICROSOFT computer through special software and hardware support to provide a common way of sharing profit, mainstream brand LCD computer below 3,000, mainstream brand notebook below 4,000 yuan.
Notebook none other States United States up to 10% to 20%
States United States recently launched a summer promotional campaign to focus on computers and 3C products, supplemented by air conditioning, refrigerators, washing machines and other appliances should be jointly staged the summer season promotion battle.
Beauty, according to the country introduced during the Shucu, Dongguan, China will focus on procurement of the United States tens of thousands of computers, including notebooks accounting for up to 40%, pushing the desktop upgrade, laptop universal coverage crisis. The country beauty Shucu activities will focus on notebook computers to start the whole Raiders lead the consumer into the notebook computer era. By then, the country the United States will jointly carry out a number of computer brands summer offensive, and to carry out notebooks 1000 Off the crazy ones who enjoy great benefits, none other in the range of 10% to 20%, and some of the highest decrease of 25% of the models.
Shucu period, the country stocked up on U.S. handsets million units, of which some of the highest-selling models fell 40%, the majority of students purchase cell phones in the States United States student ID can enjoy 8 discount. In addition, there are Nokia, Samsung, MOTO, Sony four brand new IPO, the pursuit of new fashion student friends in countries the United States in time to experience the charm of these new products. At the same time, Shucu during the country to prepare a variety of digital fine the United States, some of the products up to 30% profit. Meanwhile, student ID, teacher discount cards can enjoy 9.
To lift Shucu fever, Dongguan States United States launched another heavy double plan to help the people of wealth.
