subject: Yang Ziming: Creating Subversive Fashion Brand "carbene" - Clothing, Men's, Women - [print this page] In the fashion industry, his identity is owner and designer; in the boxing ring, his identity is a boxer; in the car market, he put on the driver's armor. Extraordinary energy, so that he can also qualified for a variety of roles. His name is Yang Ziming, but people are used to call him Mr. Corbin. Not only because he created a fashion brand, is more likely because of his childhood love of toys carbine clock symbolizes the passion and desire to conquer, so people could not help but call him. Carbene brand he created, as if it were general, with a strong desire and personality subversive appeal.
Life experiences and build As a native of Fujian Shishi people, Yang Ziming from an early age by the local business climate of the Ru Ran strong. Often came home from school, we must help the small family workshop to do some play button, Raab, pulling lines, and whatever someone to live. When making initial contact with clothing, Yangzi Ming gradually in love with the costume design, likes to use different methods and change, decoration, design costumes of different effects. From childhood to exposure of clothing, so he was fond of this industry.
Lions is a famous hometown of overseas Chinese, Yangzi Ming has many relatives overseas. The late 80s of last century a chance opportunity to Yang Ziming first set foot in the world fashion capital? Hong Kong. After 3 years, he began to slowly move in Hong Kong, Guangzhou, and three lions for their dream to run around with. In Hong Kong, Yang Ziming initially designed for the Japanese in a business where employees provide supply. It was at that time, Yangzi Ming became the Servant of a Japanese designer, began to try the real business of fashion design. With early and clothing formed the fate and studious spirit, he not only became a master in design, and life experience even more rich people to mature day by day.
May do their own brand is the wish of every designer. With the Yangzi Ming accumulated experience on the apparel industry increased, he felt that other brands do the design course to help steady income, but mind creating their own clothing brand that carries a long dream, even more difficult for him to let go. "A fresh, self-style strong brand," the idea of increasingly clear and profound. Thus, Yang Ziming light of its own technology on the apparel, fabric, production advantages, combined a few like-minded young people, founded the carbene brand in Hong Kong.
All beginnings are hard. Carbene brand inception, because of insufficient investment capital, brand awareness has been unable to open it. However, everything can certainly be done, they rely on a store first, to the excellent quality reputation, repeat customers and friends by word of mouth ...... a little bit of accumulation, not only the brand gradually, angry, but also makes Yang Ziming more convinced that his style will be everyone's favorite. He would consistently explain to the people around this point, on costume Chiai made him seem stubborn became frenetic. But was this spirit of perseverance to produce a powerful appeal. Brand awareness has spread not only higher but also more and more people to help develop their brand. Carbene most brilliant in the Hong Kong open to 8 stores. Scale, although not large, but the product is very popular, and many patrons in Southeast Asia particularly like carbene work.
Bumps and turns Just carbene company surging when the crisis has quietly arrived. Mid-90s, by the sudden attack from the Asian financial crisis, the tragic situation that Yangzi Ming is still fresh in my memory. His first taste of life lost and helpless feeling.
"Suddenly discovered that not all buy it! To two months, the account carbene no money, paid staff can not afford the cost of wages and rent. All of Southeast Asia is not picking up orders for customers . "Yang Ziming recalled. For him, all the primitive accumulation and the hard work gone, what is left is a pile of unwanted clothes. Face combat, optimistic by nature, upholding challenges Yangzi Ming, do not have much time to grief and perish. Then, he resolved to make a decision: from Hong Kong, he moved to Guangzhou.
Yangzi Ming started his lack of confidence in Guangzhou seems, in his view, can then sell the backlog of clothes, a smooth ride out the storm on a blessing.
