Custom payroll card branding offers a company complete private label pay card solutions, including back office, employee web site, telephone banking for employees, and online bill pay. Both employees and their family members may enroll in a custom pay card, thereby extending the reach of company brand marketing throughout the family of their employees.
Payroll cards may be used for any standard banking activity, including direct deposit, money transfers between family members, balance inquiries, transaction history, monthly statements, cash withdrawals, and mobile text alerts. By giving employee family members the option to receive their own custom private label debit card with your organizational logo, your organization broadens it's reach and credibility throughout your community.
By ensuring the custom pay card offers the maximum number of benefits to employees and their family members, direct deposit participation will increase and the payroll card program will succeed, having strong credibility throughout your employee base. This helps build a trust relationship between a company and it's employees, for several reasons:
The payroll card is itself private labeled, and is issued to the employee on behalf of the company.
The payroll card allows the employee to receive payroll deposits on time, and not have to wait to receive a paper check or clear a wire transfer.
The payroll card eliminates check cashing fees, and money transfer fees typically spent by employees who send money to family members both both domestic and internationally.
The employee may access payroll funds from more cash withdrawal locations than Bank of America and Wells Fargo combined.
The company should consider the most effective way to custom brand a private label payroll debit card, including a payroll direct deposit service, card deposit testing, enrollment processing, payroll card distribution, and employee access to card holder resources like customer support numbers and online card holder resources.
