subject: News in Hindi [print this page] News in Hindi News in Hindi
News has generally two priorities: it must be current, and it must mean something to the common mass. A story about the environment and a story about the Oscars can both be newsworthy, for some very different reasons.
On the surface at least, the objective of news is to inform the audience. Because India is a Hindi language oriented state it becomes necessary to present News in Hindi. It's the job of all the news media to tell people what's going on in their community - locally, nationally or globally. In this sense, the News in Hindi media provides a valuable public service.
But the media are also businesses - and like all businesses they have to make money to keep going. Audiences today can get news and information from many different sources. This increased competition is putting pressure on media outlets to attract advertising revenues to keep them running. This is especially true for privately owned media, but it's also a concern for media houses providing News in Hindi, which need to attract audiences and ad revenue to survive.
Media outlets have to cater to their audiences, and they compete with one another to provide what they think their "customers" want. This can certainly mean honest and factual news reporting. But it can also mean shorter, more exciting stories; flashy, sexy, or shocking images; crime, death, disaster, tragedy; confrontation, violence, controversy; or anything else that might attract viewers or readers, which is where the focus of News in Hindi media basically lies today.
All India Radio (abbreviated as AIR), officially known as Akashvani, one of the largest radio networks in the world, has also played a prominent role in the spread of News in Hindi since 1930. It is now under the control of Prasar Bharti.
News in Hindi organizations help cater to the needs of that section of society which resides in the Hindi belt of Northern India, is educationally backward, separated and is estranged from the so called literate and elite sections of the society.
