subject: Market Segmentation Template - Know Where to Find Your Audience [print this page] Market Segmentation Template - Know Where to Find Your Audience
Many businesses are being forced to revaluate their short and long term goals for business growth. That being said, a large number of companies are going back to the drawing board and reinvestigating the details of their target markets so that they can create more focused marketing campaigns and advertising materials. However, this process can be very involved and often overwhelming for businesses that have never participated in segmentation exercises before.
The need for a Market Segmentation Template Depending on the size and scope of your business, you might be wondering why you need to spend time identifying and segmenting your audience. If you're a company that sells baby bibs, you probably figure that your target audience is new parents that want to feed their kids without getting baby food all over the dining room. But what about grandparents, nurseries, adoptive parents, and professional child care service providers? Each one of these audiences has different needs and desires, and will probably be best reached through a different marketing medium.
What is a Market Segmentation Template?
If you want to reach each of your audiences in the most efficient manner possible, you have to know everything about their needs, desires, budgets, and interests. If you've never conducted market research on your own before, it can be overwhelming to think about conducting this type of investigation on your own. That's why so many businesses employ a Market Segmentation Template to help keep their analysis on track and to ensure that they don't leave anything out. This document can be downloaded from the internet very easily, and in a matter of minutes you can be filling in all the most important parameters to identify essential characteristics about your audiences and how your business is addressing them. When you open this document, you'll see that there are different sections that will allow you to analyze market sizes and define target very specific market segments. Once you've filled in the information gathered through you customer surveys or third party market research, this tool will also help you to create customer profiles based on relevant demographic, psychographic, and environmental factors. This information can then be transferred to sales and marketing departments to guide future efforts.
