subject: Search Engine Optimization (seo): Maximizing Your Visibility [print this page] One can easily increase the visibility of their website through natural search results. There are other forms of search engine marketing (SEM) too, where you are required to make payments for achieving the target. Usually, the more higher or on the top of the Google page your website appears, more will be the chances of the visit by the visitors is. This way SEO may also target other types of searches too like local search, video search, image search and industry specific vertical search engines. All this gives a website a web type appearance.
Keeping in mind the concept of internet marketing, SEOs always take into consideration how the search engines use to work and what people actually keep on searching for. Optimization of any website requires editing of the web content along with the HTML and related coding, so as to increase both the relevance to special keywords as well as to remove the barriers related with the indexing activities of the search engines. Another SEO tactics to increase the website visibility is to increase the number of inbound links or the back links.
The acronym "SEO" refers to "search engine optimizers," which is a term adopted by an industry of consultants who used to carry out optimization work/projects on behalf of their clients, and also by the employees who used to perform SEO services in the house. Search engine optimizers may also offer SEO a stand-alone service as well as a part of the broader marketing concept. Since effective SEO requires the changes to the HTML source code/content of any site and the site content, therefore the SEO tactics may also be incorporated into the website/ web page development and design. "Search engine friendly" term may be used to define the website designs, content, menus, images, management system, videos, and many other elements as well which have been optimized for the sake of search engine exposure.
Black hat SEO or spamdexing is another class of SEO technique, which uses methods like keyword stuffing, article spinning and link farms which degrades both the relevance of the results of the searches as well as the user-experience of these search engines. Search engines look for the sites which employs this technique of optimization in order to remove these sites from their indices.
