subject: Small appliances into the domestic market "brand" competition's - small household appliances, electrical appliances, water h [print this page] Small appliances into the domestic market "brand" competition's - small household appliances, electrical appliances, water h
Survey Research Group of Chinese home appliances market the latest survey data show that the next 5 years in the domestic home appliances market growth will be between 8% to 14%, demand will total more than 350 billion yuan. Stimulation of demand in the large-scale, all
Brand
Have Sharu small household appliance market, both of which include integrated appliances manufacturers, professional manufacturer of small household appliances, there are other no-name "screwdriver factories." Meanwhile, the continuous influx of foreign brands and began to nibble market. The State Council Development Research Center of the home appliances market
Expert
Lu Renbo said the current development of China's small household appliance market, there are three obvious flaws: the market
Competition
Disorder; lack scale enterprises, inadequate investment product innovation, product homogeneity serious competition; pay enough attention to brand building, brand consumption is difficult to form an additional value to consumers. In response to this market situation, the State Council Development Research Center, a research fellow business further analysis of Li Guoqiang, China's small household electrical appliance industry to achieve significant positive development, requires two conditions: First, production of large-scale enterprises in order to guide industry development; Second, the small appliance industry, brand building, strengthening technological innovation, improve services, promote upgrading of small household appliances, and
Galanz
In microwave oven, small appliances,
Air conditioning
Formed in the appliance industry, brand influence and achievements of the export capacity of 10 billion scale, small household electrical appliances in the field has played a positive role model. Galanz Electrical life
Sell
Han Wei, general manager told reporters,
Galanz air conditioning
Production line moved to the Zhongshan after all, the original air conditioning have all been put to the base area of small household appliances. In addition, to small appliances Galanz Group will also build an additional 300 acres of new base, storm domestic
Rice cooker
,
Cooker
, Toaster, electric kettle and hotpots, breakfast kitchen machine power market. Glanz to following the microwave oven, air conditioning, the building of world-class small appliances
Leadership
Brand. Learned that as small household appliances market, relatively low barriers to entry, subject to the impact of high profit margins, after stubbornly concern of many small household electrical appliances manufacturers market expansion at the expense of research and development. This situation led to a small household appliance market, while price competition heats up, the tendency of increasing product homogeneity. And consumers
Health
And the pursuit of quality of life, small household appliances in China is an important reason for market growth. Because of this, the future design innovations of small household appliances, will be the key to all brands vying for market share. Home appliances small home appliances in China Research Institute of the Minister of Ge Fengliang that domestic small home appliances market in order to compete in the market to grow up rapidly, product innovation is the key. Experts predict that as the small household appliance market, increased competition, the next two years there will be a large number of small brands out of the market, there would be a large-scale enterprises such as Galanz there. Chen Gang, deputy secretary general of China Household Electrical Appliances Association claimed, the small appliance industry will really enter the market competition stage, the marginal profit is the general trend is towards a more focused brand.
