subject: Websites help courier companies lift veil of secrecy over their operations [print this page] Websites help courier companies lift veil of secrecy over their operations
Much of their work is done at night, and their cargo is carried in large containers which have very obvious branding but which give no clue to their contents. So there's little doubt that the operations of many parcel delivery companies is shrouded in mystery. Where do they collect the no doubt massive quantities of parcels carried in those huge trailers and where do they all go to?
The internet goes some way to giving us answers to these mysteries, especially on a personal level. Whenever we send a parcel with a major courier company, the chances are that we are offered the opportunity to track its progress. When it is processed at a sorting office, a parcel is usually given a unique code number, along the lines of a barcode which shops use to identify their products. This is fed into the courier company's computer system to allow it to identify the individual package.
For the delivery company, this lets it keep track of the package, and it was only a matter of time before the information gathered in this way was made available to the carrier's clients, to allow them to keep a personal eye on the progress of their deliveries. Delivery companies are now taking the next logical step forward, and beginning to use their websites to offer a more in-depth explanation of the ways they work.
One leading courier company has undertaken a complete revamp of its web presence with this as a primary objective. Operating in 140 countries, the company concerned has more than 300,000 daily visits to its master brand site, and in 2009 there were more than 110 million visits to its various sites, a number which continues to rise steadily. During the site redevelopment, the company has taken the opportunity to better integrate its various business units, with the aim of making it easier for customers to find the resources they need.
Their move is in response to delivery companies generally attempting to give customers the easiest possible access to their services through their websites. The internet has also led to the establishment of several re-sellers of services for the major courier companies, which give direct access to that company, and all the benefits of booking delivery direct through them. And as these newer businesses strengthen their links with the major delivery companies, customers are being introduced to these multinational giants through new channels, so getting the chance to win new clients with the quality of their services.
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